Well I wrote this yesterday and accidentally forgot to hit send so here it is. Haha.
What I liked most about this part of the chapter was how the viewers make or break the show. I never really thought about how the commercials were put specifically for the viewers the show attracts. Now that I think about it I can guess which ads will be played on a show I’ve never even seen before and I will more than likely be right. Which It makes sense but where is the diversity! Not all of the same people are going to watch the show so in some ways I feel like they should change it up a bit and not play the same things over again. Just because a commercial that I don’t like plays doesn’t mean I’ll stop watching the show! Haha.
Posted by mallorysharpton278 on March 7, 2014
Well I wrote this yesterday and accidentally forgot to hit send so here it is. Haha.
Posted by jtodd12 on March 6, 2014
While reading chapter 3, I was interested to learn about “surplus” audiences. I always knew that television shows had certain demographics, and that they were their target audiences. The people who watch the show but are not in the demographic or target audience are considered the surplus audience. I guess I never thought about those viewers that way, but it makes sense. Those television shows usually have advertisements that are made for their certain demographic, and are supposed to keep them interested even through the commercials. I suppose I was considered the surplus audience for “The Andy Griffith Show,” because I was addicted to that show as a child. I never realized it then until my parents kept telling me I was very young to be watching that show, but they couldn’t be mad about it because it was better than them watching cartoons with me.
Posted by sharikahollingsworth649 on March 6, 2014
In the second half of chapter 3, it talked about soap operas provide a storytelling universe substantially larger than the show itself, and thus far it leaves the fans with discussions and debates amongst friends or anyone else that watches the show. Chapter 3 also discussed how other shows are providing a story telling universe such as, professional wrestling. Professional wrestling is starting to build its own little soap opera. I haven’t watched wrestling in a long time, but when I did, it was like a mini soap. They had drama and when they was planning to wrestle for each event people will discuss who they think will win the match, and even bet money on the wrestling matches. The funny thing about that situation with the fans and wrestling matches, is that it was all scripted. But people enjoyed, so that’s all that matter.
Posted by 1lajarvis on March 6, 2014
3-1: Just like what one of my colleagues stated in her blog post, I believe that these networks creators are constantly throwing new tv shows at us, which is causing some of us to not even want to watch television show by show; I’d rather wait until the full season comes out on DVD or just wait until a marathon is ran. A lot of shows of today are not as amusing as those from a couple of years ago.
3-2: in this section of chapter they mentioned demographics in reference to television, and I believe that demographics are what helps run most of these shows we are seeing today. Like I mentioned in chapter 3-1, tv shows are not like what they used to be back then due to the change in demographics. Shows back then were seen as original and amusing whereas today a lot shows are more slap-stick or just boring.
Posted by brittanyjade22 on March 6, 2014
The second part of chapter three was also very interesting to read. The fact that television companies only pick up a show because they believe it will get a lot of views from a specific demographic that the company is trying to appeal to. The chapter talks about how we the viewers are a “commodity” to be packaged in commercial transactions between advertisers and broadcasters. I had never really thought about how important the audience really is to a television company, yes we are how they get their ratings and all, but the amount of money they make from advertisers is completely based on weather or not that time spot has a large amount of viewers that will relate to the ad that is played. For example how many times while watching “Duck Dynasty” would you see commercials for woman’s shampoo or cooking appliances. On the other hand when watching a show like “Army Wives” you wouldn’t expect to see a bunch of commercials for something like hunting equipment. This is because advertisers are not going to waste their time and more importantly their money to have an ad played that will only get the attention of a very small/if any amount of viewers.This is one of the reasons I like watching shows on sites like Hulu because whenever it gets time for an ad to play you get to choose if it is relevant to you or not and the site will save that information so it will or will not be played again later. Doing this just helps make your experience watching a show a little better, because honestly non of us want to watch the ads, but at least if we have to it can be an ad for something that might interest us.
Posted by benjaminnally211 on March 6, 2014
The second half of this reading assignment was very insightful. There is no doubt that the chapters in Spreadable Media are lengthy at best, but they also portray a strong interpretation of how an audience views a program.
Television is not, in any way, the same thing it was 40 years ago. The content has spread in prevalence so much that there are programs a viewer could live their whole life and never see. Another thing that has transformed is the viewership of a TV show. The programs that are popular in today’s world have specific audiences and viewer profiles unlike the family-friendly, Leave It to Beaver of the 1960′s. The idea of what audiences are marketable has also changed in recent times. Unpopular people like the nerdy group on TBS’ The Big Bang Theory and King of the Nerds are a huge profit for television companies, which is interesting because nerds used to be supporting roles in a TV show.
While television has endured a dramatic transformation throughout the last few decades, some of the aspects of classic TV are steadfast. Product placement is an aspect of TV that has been present since the first residential television set. Companies can pay money to have their product featured on the set of a television show. Many electronic companies such as Sprint, LG, and HP invest a lot of money into television in order to increase sales. Even if a product isn’t actually in a show, in one way or another it is. Think about commercials. They are usually geared to a target audience the network is trying to reach.
Television is a great marketing plan for many companies because it acts as a subtle way to link the viewer’s show which interests them with a product they will most likely end up using. The concept of making money with watching television is what it’s all about.
Posted by stevenhancock95 on March 6, 2014
The second half of this chapter is very relatable, just as one of my classmates said. Marketing and Advertising is all around us at all times in our world. Also with this chapter it talked about Television companies trying to reach certain demographics. Demographics is what runs Television Companies, it’s something that they look at first so they know what types of shows will profit and which ones will not. But demographics can mess with TV Companies, Disney is a good example. I know i’ve gotten older and my humor has changed but I really have noticed that they have changed their demographics because the shows have seriously become so ignorant, no originality, and just not funny. They only make these shows for YOUNG children. Disney Channel 6 years ago appealed to a large array of demographics. I feel like yes, demographics can help but it does hurt if taken extremely too serious and is the single focus on a companies mind.
Posted by stevenhancock95 on March 6, 2014
Reading the first part of Chapter 3 I was really intrigued. TV shows are great, though I don’t get to watch them as much as I would like because I’m so busy with school work and greek life, I still find away to make time to see an episode or two. I really do not like watching an episode and then having to wait till next week. So I generally wait till a season is finished and I go an watch them on some viewing platform. I feel like they put so many choices of shows out there that are similar and extremely different at the same time that it is hard for us as viewers to keep up. So we eventually fall off of watching them and the viewership declines causing the show to cancel. Just my thoughts. I know reasons why they would cancel a show before it’s true time to end but a lot of the time it’s crazy reasons. My dad told me when he was younger he would watch Lost in Space every week at the same time. And every time the show ended it would say “Tune into next weeks show” and the next week it didn’t come on, no news, no nothing. So yeah TV Ratings can be a big deal even if us as viewers do not think that.
Posted by kobewalker on March 6, 2014
For this blog post I am going to hone in on one of our required readings for this week, specifically Ethan Tussey’s, “The Online Prime Time of Workspace Media.” Now in my blogs I tend to focus on specific pieces because I find them intriguing enough to blog about and possibly discuss later. This will be no different because we just don’t have enough times in the blogs. Tussey asserts that more programmers are scheduling more dayparts in the “lunch” slot because, essentially, people just aren’t talking to each other. The workspace media audience has become more “plugged in” and programmers are finding a consistent, workplace audience that uses their lunchtime to catch up with social media, play games and engage in media. Tussey highlights that the blue collar people are steering away from the man and using media as a rebellion during the monotony of days. The reason why I chose this article is because I just don’t see it. By it I mean how people are rebelling against monotony by falling straight into the media system. I’m ambivalent about this because the people in cubicles need something to graviate to. But we really are a society that has become so “plugged” that instead of walking over to Bob and seeing how he’s doing we’ll be on Facebook seeing what Bob shared and liking it then talking about it later. I just think that no one ever wins. The boss at the end of he day doesn’t want his employees talking about important company issues or policies. He wants them eating Doritos sipping Mountain Dew watching episodes of Family Guy. I kind of sound like a paranoid conspiracist at times but you have to look at the big picture. Everything in life that is impeding you from doing, getting, having and being what you want is pure spectacle. If you’ve ever read Debord’s thesis, “The Society of the Spectacle,” then you know what I mean. In case you have’t it’s when people supplant living a real, authentic life with a mere representation. That representation in this aspect is social media which can make anyone’s life look any sort of way. Instead of being active participants in our own lives. Why talk to Bob at the water fountain when you can tweet him so everyone can see? Why talk with ten people in the office when you catch up on your favorite show? Why point out the injustice and inequalities in society when you can play flappy bird?
These are the kinds of questions that the elites don’t have to answer when they are keeping us so preoccupied with spectacles (sports, news, show, apps, games, even people) that all those big questions seem to distant to worry.
So while next week the future potential leaders of the world will be doing this…
So you don’t focus on this…
I guess the only thing for me to do is to go on down to Panama to drink out the monotony of my day-to-day life. Somehow I think I’ve answered my own questions. You’re right, Tussey. That how it goes.
Posted by Sarah Alford on March 6, 2014
I really enjoyed learning about the concept of transmedia, and it immediately made me think of Star Wars. Sure, the original trilogy began in 1977, but a resurgence of interest called for the making of episodes 1, 2, and 3. Also, there have been tons of books written that expand the universe, giving Han and Leia kids, creating new Sith lords, and things of the such. As many of you know, they’re making even more movies. They’ve made tons of video games based on the franchise, including online multiplayer games and the Lego video games among others. [then again, they've made the Lego games with a lot of franchises, including DC and Marvel comic universes] Another book series it made me think about was Orson Scott Card’s Ender Wiggins series. There’s the original book, Ender’s Game, and then he wrote another one called Ender’s Shadow which followed the point of view of one of Ender’s companions named Bean. Also, they made Ender’s game into a movie starring Harrison Ford.
Also, when they make video games based on movies, the storylines usually suck, and it’s just an extra way to make money, but hey, money is good.
But I think that’s the whole point of franchises. Companies can revamp old characters in new ways, like with comic books or movies, and introduce characters to new audiences (and also to make money). For example, I think the Dark Knight trilogy is great, but classic Michael Keaton Batman is pretty great too (Jack Nicholson’s Joker was a true pioneer of the smokey eye). Or all of the Superman spinoffs, like the show Smallville which is about Clark Kent’s life in his hometown, or that one TV version starring Teri Hatcher as Lois Lane (I can’t remember that one, but I remember my cousins watched it a lot). I mean, I saw Man of Steel. I didn’t think it was that great, but it got me to watch classic Christopher Reeves Superman, which I like, even if the special effects are silly (when Zod walked on water in the second one, really?). Also, I have a lifesize cardboard cutout of Henry Cavill, so that’s not weird at all.
The thing I really appreciated about this chapter is the emphasis it placed on the fanbase. Honestly, I think that’s the most important part of entertainment, because without it, there’s no point to entertain at all.