Introduction to Popular Culture Studies

History of Spreadable Media in Companies

Posted by jennnymarks on August 30, 2016

When I think of the word media, I think technology, social media, new casts, etc; but I’ve never thought about media being in any time before communicative technology was introduced. Its interesting to me that the human race has always contributed to spreading media, wether it was cave paintings, news papers, or even John Revere yelling, “The British are coming”. Spreading media has been a way for the evolving cultures of people to communicate and improve their societies. We want other people to see what we see and feel the excitement of a new message or idea that has been introduced to us. It’s almost hard to feel the excitement of something in the media without sharing it with someone else. As technology has evolved this world, spreading media has become our whole lives. Many people’s whole careers are to spread media through news casts, websites, or popular news papers. We love it and we always have and I think thats pretty extraordinary.

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spread some stuff mhm

Posted by chiggywiggysupreme on August 30, 2016

Spreadable media is pretty cool. The ability that everyone has to say what they want, or just let their creativity flow is extremely important to me. All this social media lets people express themselves how they want and because of this, anyone anywhere can become relatively famous for the things they say or share. It’s important that so much social media exists too because it offers opportunity for media to spread in a bunch of different ways. Vine, Instagram, YouTube, Snapchat, Twitter, Tumblr, and many more social media platforms exist and they all offer different ways for the public to add to popular media.

The ways that the public affects spreadable media are much more interesting than the way advertising focuses on what the people are doing. I understand that there is work that goes in to finding the things that spread and live and working with those things, but the creativity of an entire world of people together creates so much popular content and changes the media landscape everyday and that’s so amazing to me.

One of the biggest ways that I’ve seen media spread firsthand has been watching YouTubers grow on YouTube, bands gain followings on things like Soundcloud, where anyone can post what they want, and comedians grab a fan base just from tweeting something they feel is hilarious. The best part about this is the fact that the people are loving these specific peoples’ content, demanding more, and all the while, being influenced to create their own.content.

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Quantity over Quality?

Posted by tynecart on August 30, 2016

The line “if it doesn’t spread, it’s dead” stuck with me while reading Spreadable Media. I hear many of my friends complain about not getting likes on instagram and even comparing how many likes they have to each other. One time my friend made it on the popular page of Instagram and you would’ve thought she’d won the lottery because she was so happy. What is the thrill of a like or a share on social media? Why do we seek it? And what makes a photo or video likable/shareable.

I don’t know the answers, but I have noticed that regardless if it’s a pretty girl doing a make up tutorial or just a kid saying “damn Daniel”, anything can gain spreadability with just one share that leads to a 1000. I understand a talented unknown artist posting a singing video that catches people eye, but I don’t understand an employee named Alex from Target getting 1000 shares. Does the quality or meaning of a post matter anymore? It just seems that anything is spreadable now so people seek the quantity of likes whether than appreciating the quality of their post.

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[witty title about the intro]

Posted by toppermike on August 30, 2016

This one was a bear. The introduction to the book is, in a word, dense. Through examination of company public relations in the internet age and the instant and connective nature of social media, it covers all that it can about the concept of “spreadability”. In truth, the spacing of information leaves something to be desired, and that something is the ability to be absorbed.  Often while reading, I felt that I had grown tired of the passage and that I might have skipped something in my attempts to do the required reading. This is ironic considering that much of the chapter focuses on the intercommunicative nature of social media, which utilizes instant (and, in most cases, extremely brief) messages to convey a meaning.

Perhaps the most interesting point raised in the reading is that of the media in this age.Consider televised news or the newspaper: how can these mediums stack up in a time when such stories can be transmitted instantly as they happen through social media and other online sources? While other kinds of companies (such as comcast) must deal with a world where customers know instantly what’s going right or wrong with them, news aggregates face a different sort of problem because their consumers simply know instantly. Something of a debilitating trend, when your company’s goal is to provide knowledge.

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I Want You to Want Me(mes)

Posted by dakotasmith2 on August 30, 2016

The idea of social media and the content it produces being looked at for it’s “spreadability” and “stickiness” only makes sense. You have things such as videos or images that appear and spread like wildfire out of seemingly nowhere, like most memes on the modern Internet. Then you have the content that blows up and grows like ivy, sticking around and sometimes affecting the culture of the Internet and those that use it permanently. Although, regardless of how spreadable or lasting this bits of media are, they affect our society in different ways. Look at the Harambe situation: there is a constant meme bombardment on sites like Twitter and Facebook, and then there is a separate group that is completely heartfelt in their remorse for our furry friend. I’d say it’s almost constructed a disconnect between talking about something ironically and discussing a legitimate issue.

This social craze over knowing what is big and what’s trending is the reason McChickens are trending on Facebook. It’s not all about memes and the latest fad though – we as human beings like to feel connected and like out thoughts and ideas resonate within others. Jumping onto content created by others that appeal to us help us find people who share our values and humor. We live in the golden age of communication, a world where a man in Nebraska can make a post about his dog, and a teenage girl in Portugal can see it and share it to a middle-aged woman in Japan, or a twelve-year old in Brazil. You no longer have to search for validation and camaraderie in the people living in your town of Hicksburg, population 3,000. As technology grows, so will the ways we seek for that connection with others, and the ways we live our lives.

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I have only done this once before.

Posted by alexmalone1729 on August 30, 2016

Finally, I get to talk about memes!

This is perhaps not such a good thing. My first memorable exposure to viral media was on the website YTMND.com, which allowed users to upload and vote on juxtapositions of text, audio, and video as early as 2004. While the site’s relatively cloistered and vitriolic community (you know, being composed mostly of thirteen-year-olds on the Internet) probably does not serve as a particularly informative microcosm of the larger ecosystem in which ideas and their artistic expression flourish or perish, the creativity and whimsy with which they did so shaped my childhood. Although many of the “fads”, as they were called, are childish in retrospect, to say nothing of the few that were downright immoral (some posted people’s personal information without consent, and one arose out of a response to an amateur video in which a cat is burned alive, which thankfully is no longer available,) most were completely harmless and, at least through my rosy-tinted glasses, still amusing and certainly memorable ten years later. (I will forever associate the title of the 2012 romcom Safety Not Guaranteed with the theme from Scarface.)

So, especially in view of the book’s brief dismissal that the term “meme” is extremely overused, it is quite possible that the Internet fads of my upbringing holds little water in the context of a formal, academic discussion, especially given my relative unfamiliarity with the peculiarities of the ways in which Internet culture has grown and evolved to encompass a broader audience. Still, the fact that things so close to my heart are even on the syllabus bodes extremely well for the rest of the semester.

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Spreadable Media Intro

Posted by jennnymarks on August 29, 2016

While reading the introduction to this book, I was caught by surprise by how real this act of spreading media truly is. Focused on my generation specifically, spreading media has become a habit for most people. They read something on social media and share it to others through instant message or to the rest of their follows. Sharing this media to the rest of the followers, instantly starts a chain reaction. More people see it and spread it to their peers and spectators. Unfortunately along the way, the original message gets deformed by people that change it to what they seem fit. As mentioned in the into, terminology is often changed to more accurately describe the complexity of the message trying to be sent. Authors want the audience to see a deeper meaning and find meaning in themselves from the message. While this is always in thought, it doesn’t always turn out this way. People take messages that are not meant to be changed and change them without consent. This, in turn, changes the message into something unwanted by the author. And before you know it, the author seems to have written something completely different without even knowing it.

This seems to be a huge part of this networked culture. With the amount of technology in the world these days and the numerous ways to communicate, messages tend to get lost along the way. People that are popular on social media and the news, tend to spread the media they find important, leaving many, extremely well written and thought out messages, unseen. Overall people pick and choose what they want to see and then send it out to the rest of the world to ponder on.

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Posted by dbolster08 on August 29, 2016

As a kid, I would always write down the air times of movies and shows on TV so I would remember when to tune in.  I remember how terrible it was to have a commercial break every twenty minutes during something good.  The run time of everything was so much longer from the consistent breaks.  Now, I can just check my phone for what time a movie is coming on, or even watch the shows I like on Netflix and not have to worry about commercials.

Today, anybody can be browsing through he web and find those pesky ads flashing on all of their favorite sites.  It’s wild to think how accessible and “spreadable” media has become due to advancements in technology and social networking.  It only takes a few flicks of a finger to access things that normally would require a computer or laptop.  This makes people consistently using their smart phones which have become instant access to all social media and online content.  The key thing is, companies and businesses are well aware of how many times sites are viewed a day and they realize that there is no better way to advertise and spread their name.  It’s no surprise that there are ads and promotions on e

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Spreadable Media: Chapter One

Posted by ccpadfield on August 29, 2016

Reading this chapter brought originality to mind. As I was reading, I was watching the show Catfish with a couple of friends, one of them who had never seen the show before.  If you’re unaware of how the show works, here’s a quick rundown: People who have online relationships meet each other for the first time. Sometimes the people they meet have been completely truthful about their lives and images, but others aren’t so truthful. Most of the time, the show has a filler segment where they “investigate.” As we were watching, he became so confused by how Nev and Max, the hosts, “investigated” the potential catfish. Nev and Max use simple tools available to everyone (Google image searching and backtracing phone numbers). Anyone could find out more information about someone they were talking to online this way, but there is a multiple-season show succeeding by doing just that. How could a show, that really is so simple, be as successful as it is? Even though it features simple methods of investigation, it’s an original concept.

Another topic brought up in this chapter was about audiences. The chapter discusses audiences’ participation and reaction to TV, movies, etc. Fans can share their favorite songs and stories with each other, which further promotes the media. Someone who is making a fan video of Catfish could be seen as threatening to those in charge of producing the show, tearing the originality of the show away from those who made it. It’s sad that the relationships between followers and media can become tainted by those who are greedy.

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#2 Speadable Media

Posted by yanniej on August 29, 2016

My life as a young adult pretty much revolves around my phone and the many apps that pretty much keep me sane throughout the day. Until I read this chapter about spreadable media I never understood how much just an online share, retweet or forwarding could effect the individuals that run these applications. The idea of stickiness and spreadability makes sense when you compare different apps and websites such as Snapchat or business websites.

I never understood how much producers and members gain from just a simple repost. I feel like many people use social media as a starting ground of numerous of things because of the benefits that are associated with being connected to numerous of people. I enjoyed the different perspectives from this chapter because it allowed me to look at social media from a larger perspective, because that is often forgotten. The frame of mind and goals that are often used to target members are scary to think about because of the amount of power that producers and markers have.

Because of the amount of power that social media holds, they often have the ability not to only provide false information but they often display information that the owner could benefit from. For example there have been many times where rumors of a celebrity breakup’s or pregnancies have circulated the media when they only end up being false stories just for ratings or money. With that being said I fell like social media can be used positively.

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