Introduction to Popular Culture Studies

Archive for August, 2015

Introduction to Spreadable Media

Posted by tamrad19 on August 31, 2015

“Spreadable Media” is the idea of how people spread ideas and the significance in these activities have for business, politics, and everyday life. How does media usually spread? When I think of spreadable media, I automatically jump to the thought of Social Media. Everyone either has a Twitter, Facebook, Instagram, Snapchat, or etc. The introduction informs the readers about the terms “spreadability” and “stickiness”. Spreadability refers to spreading information through formal and informal forums. While “stickiness” is creating attention in centralized places.Stickiness is used to influence the audience to share what they’ve attained to others.

Within the book, the main thing that caught my attention was the “if it doesn’t spread – it’s dead” quote. I believe it means if the news is not circulating by the people, the word won’t get out, making the situation, event, or news un-important. Circulation is also the same as distribution. I’ve learned that circulation is best applied to the broadcasting world.

Overall, I feel as if I would be able to connect with this book due to the fact we are all apart of Spreadable Media. I myself, am involved (somewhat, addicted) to social media. My Twitter is the gateway of watching hilarious looping vine videos and seeing ads posted. Facebook is a place where I get the most important news that’s going on in the world today. I am mainly interested how the book uses spreadable media to tackle the responsibilities citizens face regularly when logging on, visiting their social media, and checking the newest scoops.


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The Introduction

Posted by larissaw20 on August 31, 2015

Okay, so reading the first part of the book surprised me. I really enjoyed it and can say that’s a first when its coming to a book for class. haha. I love how in the book they refer using the word sticky or stickiness for the “impressions” how people seek out or spend so much time on one site, like YouTube, even though YouTube started in 2005 people flock to that site like crazy. or how Bebo or Myspace was big when we was growing up. I mean everyone had them and then Facebook was invented and them site went away, but what would we do without those websites. Also its crazy how things go viral, everything that happened on the VMA last night it was all over my newsfeed about Miley and Nicki getting into it on live TV. Once one thing happens everyone hears about it with in a matter of seconds. The media changes everyday, never know what is going to come out next.

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Spreadable Media Intro

Posted by ADCDubb on August 31, 2015

In the introduction we, the audience, were give the description of what it means for media to be spreadable. The major idea the book wanted to push was when it comes to the circulation of media is “if it doesn’t spread, its dead.” The introduction goes on to explain what different aspects of distribution and circulation meant to different industries tat were or are effected by whether or not media is spread in a way that I beneficial to a business. Also in the introduction it goes on to explain that the book will explain why media is spread and not just how it is sent to a numerous amount of viewers but also the potential that it has to be spread by the audience that it is meant for. In the introduction talked about what stickiness was when it came to how spreadable media is. Stickiness is what motivates the audience to view the media and how long they view it. Stickiness is how businesses get their money when the revenue comes from media such as selling things online, causing people to pay for information, or even selling their traffic in a sense to advertisers.

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Intro Intro

Posted by maxlegeay on August 31, 2015

As I was reading the Introduction in Spreadable Media, I was very interested with the introduction about the spreadability of media and also about the article pertaining to Susan Boyle and how she got 77 million views from grass-root circulation. I was most interested in the article in the introduction about Comcast and how its dying in today’s world because of new ways of streaming and Youtube. Comcast also has had its fair share of negative publicity due to their technicians and customer service in past years. I really thought this section was interesting and important because it shows how much media is evolving and how much faster the world is becoming when knowing about events that happen to a company. I mean practically no paying customer wants to set an appointment and wait for a cable customer service rep to fix the TV or take a nap on their couch like Brian Finklesteins and his Comcast technician(page 24). Comcast spreaded help out to their customers by creating a Twitter account to let people rate their customer service and tell them how they are ultimately doing when helping the customer. Comcast has made strides by creating feedback opportuinity’s and they can know about the problems quicker before it goes viral like the video of the Comcast technician sleeping. When they know quicker, less negativity for your company gets out there such as publicity. The Intro really gave a good focus on how Media is changing and also gave great insight on how to view it differently from all angles.

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Introduction to Spreadable Media

Posted by juliagailor on August 31, 2015

After reading this introduction I am astonished to see the sheer impact that technology and social media has on modern day communication. I was also surprised by the amount of information I can closely relate to. Life is honestly ruled by social media and networking communication, and it could only get worse (or better) depending on your use and I’m sure perception of our networked culture. While cruising on the Internet this morning I came across a Tweet regarding Bernie Sanders and his presidential campaign for 2016. It was promoted by Bernie Sander’s campaign, on the social networking platform Twitter. While from my observations this format was benefiting the Bernie Sanders campaign. In Spreadable Media it demonstrates the same platform but with negative or debatable effects.

I’m sure many of us are aware of Kayne West announcing his presidency last night (august 30th) on the VMA Music Awards broadcast. This has completely consumed all of my social media feeds, and I’m sure will continue to do so through the month. While scrolling through my twitter feed I noticed that there was already a trending account labeled “President Yeezy” ; responding to users on twitter over the VMA incident. Although the account was not run by West himself, it gained over 183 thousand followers within the following hours of its establishment. Although this may seem insignificant at first, the account was promoting not only Kayne West, but MTV as well. In the text, the same kind of “fan account” can be found in reading about AMC and its Mad Men based twitter accounts. In this instance AMC demanded that twitter accounts depicting Mad Men characters be removed to potentially prevent nugatory influence on both the show and its network.

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Intro to Spreadable Media – What To Expect

Posted by Garrett Arnold on August 31, 2015

I think when we all (or at least some) are presented with the term ‘pop culture’ we tend to dismiss it’s legibility in the field of media studies with the idea that it only applies to trendy topics and sensationalist news. I’ll even admit that at first I had the same perceptions. However, upon opening up my copy of Spreadable Media and giving the introduction a once-over and then once more, it’s very apparent how important pop culture plays into the shaping of our social lives and how we circulate things.

To begin, the introduction to Spreadable Media gives us a very rich taste into the content of this book by claiming a “focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how.” This includes a major focus on the more modernized aspects of spreadability such as social media outlets and other technologies that make mass communication with the general populace easy and instantaneous. But at the same time they also stress the tried-and-true importance of mouth-to-mouth recommendations and our human impulses to share and spread stories.

Obviously as we are a product of this current generation, we all possess a basic understanding of how media spreads, yet lack the ability to expand upon these concepts and truly explain the intricacies of social awareness. This includes concepts such as “stickiness” which the book explains [through sources first provided by Malcolm Gladwell’s The Tipping Point (2000)] that it “broadly refers to the need to create content that attracts audience attention and engagement.” I find that particularly intriguing because it’s something that, if told about, you would nod your head and say “Of course, it’s a core part of media.” However, if we were left to our own devices, we would of had a hard time identifying and finding a term for this form of spreadability.

The introduction also makes an interesting example of modern media in how Journalists, bloggers, and others are able to use digital media and it’s applications as a effective bridge of communication past government censors and more easily bring issues, like in the Muslim world and the past 2009 Iranian elections, into the international spotlight (pg. 41). I think it really speaks for our society when we can transcend the barriers so firmly set by our superiors in order to fulfill our basic human necessity to communicate with one another, whether that be with good or ill intentions.

So I believe that when we really attempt to dissect what exactly pop culture entails, we can offer only a minimal diagnosis. But, even as I just begin to crack open Spreadable Media, it’s already apparent that there is much, much, more complexity to this subject and how EVERY interaction we have, whether it be face-to-face, or across land and sea through the web, all contribute to the spread of media and the development of pop culture.

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Peanut butter on Bread

Posted by calitokentucky on August 31, 2015

Spreadability, not the ability to spread peanut butter on bread, but “the technical resources that make it easier to circulate some kinds of content than others, the economic structures that support or restrict circulation, the attributes of a media text that might appeal to a community’s motivation for sharing material and the social networks that link people through the exchange of meaningful bytes”, that is what I loved about this introduction. The authors are creating and teaching us these new words to perfectly describe exactly what it is that they are trying to refer to. From spreadability, to stiky content, to grassroots intermediaries, viral marketing, marble and papyrus, and communicative capitalism, we are learning an entire new vocabulary from this book and I just think it is incredible.

Along with the vocabulary the authors also add current events and current social media forums such as Twitter, YouTube, and they even talk about Comcast. This really draws the reader in and makes them more focused and involved because these are things we use, talk about, and hear about every single day. Most of us get the majority of our information from Twitter so being able to read about it and how it started and came to be within a book is extraordinarily interesting. I am really looking forward to the rest of this book, to the rest of the words I will be learning, and to all the interesting details I learning about the world and culture I live in and use every single day.

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Intro to Spreadable Media

Posted by brey96 on August 31, 2015

Reading through the first part of the book, I think I can agree with most everyone here, as nearly all of you guys said, that it sort of surprised me. But adding onto that, the talk in class we had about piracy really made me think too, and I felt it was the perfect opportunity to speak about it thanks to the reading. It’s sort of a complicated thing to think about, like who would spend more than a dollar on one song you might only like for a couple weeks? The price of movies, I completely understand, though with things such as Netflix and Hulu around why wouldn’t anyone just wait? Or stream it..

I guess the point that I’m making is that media really has taken over our lives, but what else would be expected in 2015.. The strict standards some companies have over their products is a little overdrawn however, as people expect to find negative or positive reviews on something they might be interested in consuming. Such as the deal with Comcast, people sharing their less than pleasant experiences, I completely understand. I know how widely known it is that a lot of customers are dissatisfied, so seeing it in the text helped me grasp the concept of social media to spread a message (whether purposefully or not, they could just assume they’re telling an unbelievable story) a whole lot more.

All in all, the text was really informative to me, and I found myself relating a lot to the social media bits to it, as well as agreeing with a lot. I’m excited to hear more about the stories people have in the book, as well as the facts, especially dealing with social media!

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Posted by bperry210 on August 31, 2015

After reading the introduction to Spreadable Media, I feel like it was very long and some things I found interesting, whereas some things I did not. It made me think of pop culture in a way that I hadn’t before. One thing that I agreed with and could relate with from the reading was that trends are forever changing on social media. These changes and the way we all can fall right into the flow of constant change is apart of pop culture, as far as the way it can be spread worldwide within a matter of seconds with Instagram, Twitter, SnapChat, Vine and even DubSmash. Pop culture was described and broken down into different perspectives using a variety of terms. The one that made the most sense to me was when it was referred to as “stickiness”. The three components of the term were listed in the order of distribution: producer, marketer and audience. The way I had to put it in perspective for myself, in order to understand it, I compared the “producer” to a verified user on (my favorite social media app) Instagram, and they upload a :15 video to their Instagram page, (which is the “marketer”) then they get 1,000+ likes on the video and even gain more followers from people tagging their friends in the video comments (which is then the “audience”). This process just shows how much of an influence media can be and its effects on pop culture. It was interesting to read and definitely expanded my thoughts on pop culture.

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Comcast: Culture of Chaos

Posted by loganhamilton on August 31, 2015

As it has been said before, the degree to which audiences had direct access to brands, and vice versa, was limited. There are many reasons to hate Comcast and its services. Their pricing system is absolutely absurd and mainly expensive. Basic cable rates rose by 68 percent which is the highest increase between 2009 and 2013. There are a number of different reasons for Comcast’s varying prices, which don’t just have to do with your geography. All downloads should be created equal but they are not. Comcast has been accused of throttling certain websites. Netflix, for example, has accused the firm of throttling in order to control the high traffic created by live streaming. With all these problems with Comcast, it is also slowing america down. With this Comcast has one of the most aggressively irritating customer strategies in the business. Calling to cancel your service should be quick and easy but it seems so difficult with Comcast. It has terrible customer service and some critics have even accused them of fraud. A major problem with all this is that Comcast is too big to fail. Acquiring so many companies so quickly led to a culture of chaos in the company, as Comcast chose to keep all the original infrastructure of the organizations they took leading to complete chaos. And finally, you know a company sucks when even the employees hate the company they work for. As it has been said before, employees who aren’t pleased with their environment are sure to pass that on to customers.

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