WKU POP 201

Introduction to Popular Culture Studies

Archive for November, 2015

Today’s Society Comics

Posted by loganhamilton on November 30, 2015

The comic book heroes of the past did fight criminals but these were heroes boys could look up to and learn from because outside of their costumes they were real people with real problems and many vulnerabilities. To understand how the media portrays masculinity to boys, there was a survey that said 674 boys age 4 to 18, walked through malls and talked to sales clerks and came to understand what boys were reading and watching on television and at the movies. They found that marketers take advantage of boys’ need to forge their identity in adolescence and sell them a narrow version of masculinity. They can either be a “player” or a “slacker” the guy who never even tries. In today’s media, superheroes and slackers are the only two options boys have. Boys are told, if you can’t be a superhero, you can always be a slacker. Slackers are funny, but slackers are not what boys should strive to be because slackers don’t like school and they turn away from responsibility. We wonder if the messages boys get about saving face through glorified slacking could be affecting their performance in school. Teaching boys early on to distance themselves from these images and encouraging them to find the lies in the messages can help. We don’t want to limit the youths options early on.

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Soap Operas Affects

Posted by loganhamilton on November 30, 2015

I found an article of the New York times explaining that in the soap operas writers develop fictional characters that model positive or negative behaviors, and through their stories and struggles, audiences learn about issues ranging from domestic abuse to personal bankruptcy. Successful soaps tend to be smartly written, sexy and have plot twists and love triangles. These types of shows become popular, and viewers begin to incorporate some of the themes into their lives that were in the show. It would be more helpful to broadcast cultural content and that way it could be a way to teach good things to the new generations. For example, in our country we can see that in soap operas are exposed topics associated with drug traffic, prostitution, murder and injustice all the time. So if that is the way that we want our children to see their own country then that is not ok and obviously that is not what we are looking for. Television productions should create cultural programs with higher levels of teaching for the country to progress. We must begin with the education of the new generations because these children are the ones who will change the future of the country. So the soap operas could have positive and negative effects in the society, but it depends on the viewers and also weather you can be smarter than the content of the soap operas that are shown.

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Sex in Mainstream media

Posted by loganhamilton on November 30, 2015

The mainstream media portrays sex in a way that permanently scars many teens before their teen years are over. Sex is portrayed as the way to have status and happiness in life. Advertisements still use sex to sell products now maybe more than ever. As a society, we are more aware than ever of the danger of sexually transmitted diseases. Yet teens are bombarded with sexually explicit images as if STDs were something that only happened to other people. No one really thought about that now did they? Sexually explicit programming and advertising is devastating to the self-esteem of teens. From Britney Spears to Cristina Aguilera, teen idols are portrayed by the mainstream media as prostitutes and victims of it. Teenagers learn to see people as objects to be manipulated for sexual pleasure. It is not surprising that some young people today act out their fantasies of sexual domination and power by raping or murdering others. Sex is a gift from God. When a man and a woman marry, they should be able to look forward to enjoying a fulfilling sexual relationship for the rest of their lives. Yet long before people marry in our society, they have been bombarded with images of cosmetically perfect bodies engaged in simulations of sexual acts. This is wrong and should not be tolerated in society yet it is everywhere.

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Advertising – What is it really?

Posted by loganhamilton on November 30, 2015

I have researched and found that requirement by the Federal Trade Commission as well as various state and local government agencies say advertisements make misleading, false, or deceptive claims. An advertisement can be deceptive without being a straight up lie depending on the perception it creates in the mind of who is watching it. For example, a product that calls itself “light” may be nothing more than a lower calorie version of its regular formula but will be perceived to be a low calorie product. Or a beverage called an “orange juice drink” may contain mainly sugar and water with a small juice content. Deceptive advertising can be portrayed with pictures as well as with words. In one famous case i found on the internet, a soup manufacturer placed marbles in the bottom of the bowl so that the contents of the soup rose to the surface in a photograph taken for their advertisements. An advertisement can also be considered deceptive if it makes a claim that is true but also leads the consumer to believe falsely that the same claim could not be made by competitive brands. This would not be fair nor acceptable to the consumer and should be fixed.

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Sex in Media

Posted by loganhamilton on November 30, 2015

Music videos, movies, reality shows, beer ads, prostitutes in video games, sexy doctor shows. Sex is everywhere and studies show that the more sexual content kids watch and listen to, the earlier they’re likely to have sex themselves. In fact, most teens say that their main source of information about sex, dating and sexual health comes from what they see and hear in the media. Public health experts say that the media can be an effective sex educator when it includes specific information on birth control methods and sexually transmitted diseases. But in 2005, out of 68% of TV shows that showed sexual content, only 15% discussed risk and responsibility. And it’s not just movies and TV, it’s Music, video games, and the Internet are also filled with sexually explicit, often-degrading messages that can shape kids’ attitudes about sex. We should care because if you don’t talk to your kids about your own values and expectations about sex, the main source for it will be from the media. The world makes dressing sexy and talking about sex and casual hook-ups seem like the norm. Also, teen pregnancy may not be on the rise, but sexually transmitted diseases are, as is a rise in sexualized violence. So much of online life is anonymous, which creates false sexual relationships and creates sexually aggressive action from bad consequences.

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Advertising – Good or Bad?

Posted by loganhamilton on November 30, 2015

If you have ever watched the Super Bowl, you probably recognize that many companies will go to great lengths to create advertisements that try to make you laugh. Humor can have many positive effects in advertising and can increase an ad’s appeal toward you. However, humor must be used carefully because mistakes can turn off an audience and limit the impact of the ad’s message. Humor can make consumers feel that they are being entertained as opposed to being the consumer of a sales pitch, which may lessen their natural resistance to the sales process. While the effective use of humor can benefit the advertiser, its misuse can have the opposite impact. The nature of humor means that some people may find its particular use in an ad annoying or even offensive, which can harm the advertiser’s credibility. Humor that fails or otherwise misses the mark can result in an awkward ad that fails to interact with consumers and mainly embarrasses the advertiser. Humor can also have an especially strong impact on advertising toward children. According to the 2006 American Kids Study conducted by Mediamarket Research Inc., humor is the most appealing element for children ages 6 to 11 in magazine, Internet, radio and television advertising. However, using the right type of humor is very important. Nearly 75 percent of the respondents said they found funny animals or characters appealing, while only 18.7 percent found the use of sarcasm in advertising humorous. This just goes to show the consumer what people really look at in advertising.

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Social Media – Can we trust you?

Posted by loganhamilton on November 30, 2015

Social media is only as accurate as the people using it. With all the conspiracy theorists and religious fanatics out there posting information they all swear is true, it can be difficult to determine what you can and cannot trust. One thing is for sure, social media is not the best resource for accurate and timely information. It is safe to say that anyone who uses social media has read at least one post by George Takei. He has become that guy on social media that everyone loves to hear from and everyone trusts. Some may ask if the information he distributes is always right. George Takei is an accomplished actor and extremely prominent in several important causes. But just like every other person on social media, he sometimes distributes information without really knowing if it is right or not. George is a bit more responsible than some of the other social media icons that people go to but he can still have those bad moments like every0ne else. The simple truth is that most social media posts and public statements tend to be based on opinion and have very little basis in facts. Just because you are a fan of a social media icon does not mean that you should blindly trust what he has to say.

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Fall Break Post

Posted by loganhamilton on November 30, 2015

Is social media engagement over rated? Some marketers say social media success is portrayed by the number of blog comments, Facebook page comments, likes, and retweets. But businesses can’t pay the bills with engagement. Clients and sales, not engagement, are the currency of business. Engagement is not really a goal but only a tactic to produce good business results. It’s nice when customers or prospects comment on your page as long as they buy your product or hire you. If readers aren’t commenting on your posts, it doesn’t necessarily mean they don’t find your content valuable. Digital marketing consultant Sarah Santacroce argued that social media engagement is the key to success. Yet she was perplexed and somewhat embarrassed because her own blog posts had few comments. Many of her readers were Europeans, not usually prone to posting comments. In addition to a cultural mentality leaving them averse to openly expressing opinions, many were not comfortable writing in English, which was not their native language. However, she was still getting visibility and leads. Readers often would send private messages about her posts or mention her blog to her in person. Like any other business activity, engagement has costs and resources that must be balanced against results. I believe the key to success is determining how engagement will help you reach your business goals.

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13OCT15

Posted by ADCDubb on November 24, 2015

Sometimes I feel as though I think of advertising in a different way than others, or I just have not had anyone see it like I do. I really believe that everything is advertising, just like everyone is their on public relations director. I think that everyone is their own PR director, because just like for a business, those directors make sure to communicate and depict the image the company wants the world to see. As individuals we do the same thing, we advertise and communicate to the world, what we want them to see. Yes some people can see through that, just like some people can see through the propaganda and advertisement that companies give off. Well back to me saying that everything is an advertisement. Everything really is. I believe that companies know to not always just come out and say “hey spend your money on my service or product!” They know to just put the image out there to make you think about it. We are walking advertisements really, for example Jordans. Michael Jordan and his team knows that if he gets a certain person to buy and wear his shoe he will have more people doing the same thing because, like we said so many times in this class they we, as people, want to always be included. So the person sitting in your college algebra class wearing a nice pair of sneakers just advertised to you that you should think about buying a pair.

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06OCT15

Posted by ADCDubb on November 23, 2015

When I seen Forensics in the title, I clicked it because I automatically thought shows like Criminal Minds and Rosewood. People participate and engage in these shows because they feel like they are apart of the show and helping solve the cases just like characters. What I got out of the article was that media’s main focus should be that they want their media to be drillable and not just spreadable. Yes, its great that you were able to reach millions of viewers, but it does not really matter if those millions of viewers do not stay active in participation and continue to engage.

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