Introduction to Popular Culture Studies

The Value of Media Engagement Part 3 (3/2)

Posted by sydneyb612 on May 1, 2017

Trans-media engagement, this is an interesting concept taking the old and mixing it with the new. I think this is a great idea because the old and the new can sometimes be the same thing just like with clothing media. Using what used to be popular in the media and bringing it back up or putting a modern-day twist on it. I think this can be a great strategy for media advertising because they you can appeal to older and younger consumers. This is a brilliant idea because then the creators will have a larger fan base, which means more money, view, suggestions, and just more everything in general. Just how there is a circle of life there is also a circle of media. Yes, new stuff can really pop up, but most the time new stuff is old stuff that is just being brought up again and reintroduced for the world to consume. Some people may recognize they are just reusing ideas in the media, but for most people when the reintroduce stuff it is entirely new to some of the younger generations. Even if it isn’t new one thing people love to do is reflect on their past and remember how great they thought some product or thing was. There are so many things in media creators can take from past, present, and future to create new or semi-new things, the possibilities are truly endless when you take all these ideas people had and mix them together. Now sometimes these ideas may turn out great or they can turn out horribly.


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