Introduction to Popular Culture Studies

Courting Supporters for Independent Media P2 (04/18)

Posted by katemilner9 on May 1, 2017

The section on Christian music in this reading made a particularly interesting point about the intersection between money and morality, which we’ve seen come up a few times over the course of the semester, but never in such a direct type of way. As established, Christian bands have a few moral dilemmas that arise over the course of their career. When their music, and their media is a way to show dedication and devotion to their religion, or a way to use their “gifts” given to them by God in a way that returns back to their churches, and overall, the greater Christian community, it’s hard imagine them charging steep prices for albums and tours, even though that tends to be the way the music game works.

We see the idea of the media being traded for money validated with the idea of it being “spreading the word,” and bands needing funding to do that, but even then, it’s a small, niche audience these bands provide for. When you pair this with the debate over piracy in music, and whether or not it’s moral to “steal” religious music to help “spread the word,” it makes us wonder just where the business part of this industry is. Music, and other Christian media’s, have to ask big questions other medias can ignore, as the decision between money and morality is an easy one- they’re able to choose profit and move on, while the Christian music industry, as much as it may love to choose profit, almost can’t, thanks to the nature of its audience.

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