Introduction to Popular Culture Studies

Why Media Spreads Part 2 (2/2)

Posted by sydneyb612 on April 30, 2017

I believe a valid point was made when they were talking about content creators and content consumers. In the book, they talked about the fine line that laid between them. This is interesting because I never really realized this, but that is very true. Without creators creating something, there is nothing to consume and without consumers giving feedback and participating in what is created there would not be something to consume because it would be shut down due to ratings. When consumers come together they can advertise a brand or a product more than the creator can because the consumers are real people with real opinions that are not as bias as the advertising that the creators would put out there. The point though is that media is spread so easily. Consumers can create content and creators consume content, so that where I think that fine line come into play. No one really knows who the real creators are and who the real consumers are because everybody is truly a little bit of both. Yes, people know who wrote that movie or who produced that video, but it is shared and liked and retweeted and reposted so many times the average consumer would have to dig deep to find that information out. I also thought the different names they used for fan fiction were strange. When they said brand hijacking and copy right misuse. That’s not a smart move on the creators part to talk about their consumers in such a negative way.


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