Introduction to Popular Culture Studies


Posted by adusheck on April 27, 2017

As the book ended it was nice to reflect on all the ideas presented throughout the book. Through reading “Spreadable Media” my mind has opened up and considered completely new depths when thinking about media and the way it is produced along with the conflicts that arise with it. Although I obviously knew before reading this book that there was some controversy in the media industry this book opens your eyes to the less surface level issues that occur and inform you of issues that occur before, during, AND after the production of a work. I think that before reading this book I was really clueless to the struggles that producers go through to one have their works funded, how that is effected by online viewing and also the struggle to understand the audience. As a viewer you just watch a work and either like it or don’t like it, most of the time if you choose to watch something it is because it looks good and you end up liking it so we as viewers don’t think of all the work it takes to make something likeable not just to us but to the millions of other viewers who hold a million different expectations aside from the ones that we have that also need to be met. Not only has this book opened my eyes to what big name producers and writers go through but also fans to some extent because although it is extremely necessary for a work to have a fan base the fan base is also limited in what he/she can do to show support to a particular type of media without it being considered copyright which is also a huge issue.


2 Responses to “Conclusion”

  1. cameronbrooks3 said

    I completely agree with you on this conclusion. After taking this class and reading this book, my mind has also opened,while learning new things referring to media. I was once lost but now I am found thanks to POP 201.

  2. briannaembry said

    It’s so interesting how we as veiwers have such a huge impact on the media around us. If we don’t like it, we could potentially change it. I believed that this book and this course worked to show us the roles that we can play within the production of media content.

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