Introduction to Popular Culture Studies

Wrapping up Spreadable Media

Posted by faythleighann on April 26, 2017

Over the course of this semester, we have talked about all things popular culture. Admittedly, at the beginning of our readings and discussions, I was kinda annoyed by the focus of media because I though it was just like online social media. Now, I realize how uninformed I really was and that media and popular culture are more than just Twitter or television. From examples such as They Live, soap operas, WWE, fake news, content creators, and copyright laws, we ultimately were able to see each layer of media and answer the fundamental questions of WHO is involved, WHAT it means to be involved, HOW it affects our culture as whole, and WHY does this influence have such a large impact in the first place.

The last section of the book had more substance than I was expecting. For instance, the part that explained why the online essays had a dandelion in the corner that spread as the page scrolled down. Honestly, I was always really distracted by the graphic but it served a purpose. As the seeds spread so does the essay and it illustrates how media can branch off into different directions and reach new audiences.

Media really is the core of our culture. It shows our interests, values, loyalty to companies or creators, and our connections to other cultures. Spreadable media specifically is what makes these obvious and easy to understand. I though I knew the basics of media and its purpose to our culture, but this class taught me that media has layers, each layer is an influence on a subsection of our culture. It is still a continuous work in progress, but our culture has roots that are still growing.


One Response to “Wrapping up Spreadable Media”

  1. nathanpowers22 said

    Yeah, it’s weird to think about how this class has changed my own ways of thinking about pop culture. I feel like I got the most out of examining case studies from the not-too-distant past (e.g. the Subway purchasing campaign to save the TV show, Chuck) because they showcase some rather interesting relationships between people, conventionally labeled “producer” and “consumer,” that still managed to go under the radar.

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