Introduction to Popular Culture Studies

Wrap-Up Book Discussion

Posted by tristendenney14 on April 26, 2017

Throughout the conclusion section, I was thoroughly impressed at how much we have learned throughout this semester. Looking back at the various sections reminded me of when I first thought about taking this class. From the time I signed up for this course, I honestly did not know what to expect. I had heard of popular culture before, and had a rough idea of what I thought we might discuss, but this course completely exceeded my expectations. From our first discussions about Why Media Spreads and They Live, to more recent discussions about soap operas and professional wrestling, I have become a big fan of what popular culture stands for in today’s society. Back to the conclusion section for this blog post though, this section does a great job summarizing the many steps a media producer or consumer must consider when determining media success. For example, the flow of ideas, dispersed material, diversified experiences, open-ended participation, grassroots intermediaries, and many more all have a vast effect on “spreadable media.” However, one of the biggest take-aways I have from not only this section, but this book in general occurs on page 294. Authors Henry Jenkins, Sam Ford, and Joshua Green state, “Spreadable media expands the power of people to help shape their everyday media environment, but it does not guarantee any particular outcomes.” Though there are many different types of accessible media platforms for users today, just because one shares or creates a piece of media through these platforms does not mean it will be successful, and I feel this is what Spreadable Media aims to inform readers about. One can create and share all the media they want, but until you develop a fan base, fandom, or appeal to a certain audience or niche community, success will most likely be low. Finally, as I have written about in multiple blogs before this one, to effectively form and improve relationships not only with close friends and family through media interaction, but others around the world, we must evenly distribute media resources. Until then, media will continue to grow and succeed, but the pinnacle of media success and interaction has yet to come.


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