Introduction to Popular Culture Studies

What Constitutes Meaningful Participation Part 1 (3/28)

Posted by faythleighann on April 24, 2017

Admittedly, I did read these articles to understand the foundation for the later posts, but just never came around to posting about them. I mentioned some of the topics brought up in my other posts, but right now I am focusing only on one. Ilya Vedrashko’s How Spreadability Changes How We Think About Advertising, was one of the articles that I actually reading and made me think. I think that it is insane to understand that every single day we see hundreds of thousands of advertisements. Some of these ads catch our attention and we stop to read it or consider investing the the product or service, and other ads are overlooked and easily forgotten, but our minds still subconsciously recognizes them. 

Typically, when I see an ad I don’t instantly think about the efforts put into it to strategically capture my attention in the first place. as mentioned int he article, an ads purpose is simply to “see, like, remember, buy”. However, among so many advertisement s for so many needs/wants, it is difficult on the marketing side to create an ad different from the rest. At the same time, it is just as complicated for a vector to weave through the  chaos and find an ad suitable for the need. Everyday marketing teams look for a ways to reach new audiences and keep the attention of existing ones. Through so many platforms, advertisements can outreach to the older generation that still reads the newspaper (actual paper) or the newer generation that gets news from TV or social media. These outlets are the cause for a search to stand out. Vedrashko mentioned that though advertisers focus on Who and What of the marketing system, it is Why and How that are the keys to mastering the merging media. I agree with this because why a company succeeds or fails, how they can change or continue profit is what makes an ad relevant and relatable to the audience. As said in the opening line, “You cant spell ‘spreadability’ without ‘ad’.”


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