WKU POP 201

Introduction to Popular Culture Studies

Transnational Media

Posted by emilyjones232 on April 24, 2017

I cannot believe we are writing about the conclusion of this book already! Where did this semester go? It’s crazy to think we’ve come this far and now it’s almost over. But, nonetheless…

This chapter discusses the trans-nationality of media. There is a difference between transnational and global. The flow of the media is the distinction between the two.

America has always dominated in terms of media production. We have actually been talking about this in my history class. We have been discussing the globalization of film culture and the Americanization that comes with it. For example, there seems to be archetypal characters in most films. There always seems to be a good guy, bad guy, pretty girl or nerdy characters in a movie. American made films make up the majority of foreign markets. To protect their own nation, France made a law that French films had to be shown a certain percentage of the time. American films had big budgets, large sets, and complex plots and foreign filmmakers began to sense that and copy the model, hence “Americanization.”

America seems to dominate the world for everything, really. Logos from the United States can be noticed anywhere on the planet. People from across the world can recognize the McDonalds sign or the familiar three circles signifying Mickey Mouse. Emblems of American popular culture are just as noticeable abroad as they are in their home country.

 

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One Response to “Transnational Media”

  1. nathanpowers22 said

    What you say about the “Americanization” of media texts is absolutely true, but your logo examples made me think of a similar dominance in the tech and auto industries by Japanese and South Korean companies. Though not nearly as recognizable as McDonald’s or Mickey Mouse, Samsung, LG, Suzuki, Honda, Hyundai, and Toyota are hugely successful, multinational brands.

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