Introduction to Popular Culture Studies

India versus “Bharat”

Posted by amycorysite on April 22, 2017

(April 20th)

After having read “The Revolution Is Not Spreadable” by Parmesh Shahani, the essay gave great insight into the controversial issues found derived from the various counter-cultures with in India. India can also be referred to as “Bharat”, which is a reference to the Hindu culture. Most of India is known for wealth and power; where as, “Bharat” is known to be rather poor in comparison. The controversy in the social culture in India is due to the stereotypes dividing the country in two. India’s city culture speaks english as it is a part of a more urban environment. Bharat is more rural and speaks in multiple, regional languages. The irony behind the stereotypes defining these countercultures for instance reflects how rural, Bharat farmers can be wealthy and own land. As well as, India’s urban slums being inhibited by the poverty ridden people with in the society. Constant contradiction surrounds us. The diversity driving the two counter-cultures is in my opinion primarily based on an urban versus a rural environment. India’s spreadable media is found in various forms in comparison to the United States media spreading abilities. India’s Bollywood stars tweet and share their thoughts and opinions with fans further boosting their stardom. Many societal changes are in the progress of being leveraged by campaigns through use of social media. Such as, youth empowerment creating a “youth voter-registration movement in 2008”. Another impactful movement protesting human rights violations begun in 2009 called, “The Pink Chaddi Campaign”. This was then pushed towards the Hindu blogosphere in hopes to enhance digital connectivity to create village internet access for rural areas in India. Overall, I firmly believe in Shahani’s point of view on how to go about making political, social, and cultural changes within India. “Meaningful change doesn’t come about by simply “viral-ing” videos. It needs to be accompanied by hard work on the ground”. Make use of physical connectivity in contrast to web connectivity and the results will then soon blossom in a more peaceful and productive way.


3 Responses to “India versus “Bharat””

  1. jasendavis said

    I love the point you made about star interaction through social media. It happens very rarely in the US, but when it does, it means a great deal to the fan.

  2. I thought this essay was interesting. I had no idea about the difference between India and Bharat, so it was really cool learning about that. Also, you provided a great quote.

  3. kaufmansw said

    I feel like the exact same stereotype exists today in the United States. I grew up on the outskirts of Louisville and when people first heard you lived in the country they thought you were poor. Likewise when people heard you lived in the city they assumed you were rich. More often than not though they had it twisted. Stereotypes are a bad thing and we should avoid making assumptions.

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