Introduction to Popular Culture Studies

The Revolution Is Not Spreadable

Posted by kaufmansw on April 18, 2017

One thing I found very interesting in “The Revolution Is Not Spreadable,” is how they target their media.  It seems as most of their social media is targeted towards something productive while in America people tweet about how great their naps are.  It mentions in the article two popular movements have been on social media and they are the youth movement and human rights violations.  One quote I found interesting was, “Tata partnered with the nonprofit Janaagraha to create the very well spread “Jaago Re! One Billion Votes” youth voter-registration movement in 2008, ahead of the country’s general elections in 2009.”  They got over 200 college campuses and organizations involved and I think that speaks volumes.  “The Pink Chaddi Campaign began in early February 2009, after a horrific attack by right-wing extremists on women in the south Indian city of Mangalore in the state of Karnataka.”  When they interviewed the president of the attacking group he said that women shouldn’t be going to the bars and he was going to forcibly marry couples on Valentine’s Day.  Fortunately the community came to the rescue with over 40,000 people jumping in to support.  Now I’m not going to say that we as Americans use social media poorly, because we do use it in a positive way at times but I definitely think we could improve in how we use it.  With our ability to have access to internet nowadays, almost everyone is in the loop on news.  Let’s raise money for places and people in need and cut down on the useless social media.

2 Responses to “The Revolution Is Not Spreadable”

  1. Drake Kizer said

    I think you made a lot of great points in this post, specifically about how Americans are not using social media to its fullest potential. As you said, everyone is in the loop on news, and everyone has access to the Internet, yet we still have a lot of useless and filler content on our social media timelines. I agree that we are not really using social media poorly, but just not to its fullest potential. An example that springs to my mind is the recent shooter in Cleveland. I saw video after video of the man shooting, driving around, and more, but people were only tweeting, not taking any type of action. I don’t think 40,000 people were in the streets trying to help or support police efforts, and that’s why it took so long to find the man and stop his rampage. In short, people just need to do more with the resources we have.

  2. vene131 said

    I totally agree with how Americans do not always tweet about productive things. I mean, social media can be this incredible thing, and I think a lot of the time we do not use it to our advantage. As someone who wants to be a social media coordinator one day, I think we can learn a lot from other countries and how they use their social media.

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