Introduction to Popular Culture Studies

Courting Supporters for Independent Media Pt. 1

Posted by emilyjones232 on April 12, 2017

My blog post for today’s readings will be about the essay “Joss Whedon, the Browncoats, and Dr. Horrible.” This essay in particular highlights the importance of fan engagement and shows that fans will get what they want.

The subject of this essay is none other than Joss Whedon, who is the mastermind behind Buffy the Vampire Slayer and Firefly and has directed movies such as The Avengers.

Joss Whedon’s Dr. Horrible’s Sing Along Blog is truly an achievement of fan engagement. The miniseries is made for the fans to support independence in the media. Whedon wanted to make a quality, cheap, and inclusive miniseries. In fact, the entire series was only made in 6 days.

I remember when I was a freshman or sophomore in high school and my friends and I were obsessed with it. It was on Netflix (I’m not sure if it still is?) and we were also obsessed with How I Met Your Mother, so why not add some more Neil Patrick Harris into our lives? The Sing Along Blog was a truly capturing fan experience and I could definitely tell it was made for the fans.

Joss Whedon’s way of creating media shows that his main purpose is to please his fans.


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