Introduction to Popular Culture Studies

4/11 Designing for Spreadability part 2

Posted by taylorbelcher on April 12, 2017

In the fifth chapter “Designing for Spreadability,” one of the topics that I found to be quite interesting was on page 197 when the reading said, “…the best way to predict new success is to build on past success.” It could possibly be a useful plan to follow; however, that plan is not always going to work and be successful. In my opinion, I think it’s rare that sequels are better than the original movies, but sometimes the sequels do gain success based on the older ones. Another point that I thought was interesting from this reading was the list of things that could increase the chances of content being spread. The first thing that was on the list was “Available when and where audiences want it.” This statement is true because a lot of people nowadays don’t go out of their way to find or share things. When I see a video on my newsfeed and find it entertaining, I’ll share it with one or two people, but I wouldn’t search for a specific video for the main purpose to share it. It’s more likely to be shared if it’s more convenient to the audience. Another thing that was on the list that is obviously true is “Relevant to multiple audiences.” Take television shows for example, a tv show about learning to read directed towards kids is obviously going to have less views than a show directed at young adults because older audiences can enjoy them as well, such as Gossip Girl, Veronica Mars, and 90210. The other things that were listed were “Portable,” “Easily reusable in a variety of ways,” and “Part of a steady stream of material,” which are all also very true. 


One Response to “4/11 Designing for Spreadability part 2”

  1. katemilner9 said

    I think you’re right in questioning the concept of building on past success. While it may seem like the best way to go, I think its how we’ve ended up in a media landscape where everything blends together, and some genres seem to have a single plot that’s reused and recycled time and time again.

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