Introduction to Popular Culture Studies

Designing Spreadibility pt.2

Posted by emmaeled on April 10, 2017

Reading this chapter makes sense when you think about how much is produced and put out daily. There is always the next Justin Bieber trying to gain as many instagram followers as possible with his new record deal we all know wont out last 6 months. The check out lines at Krogers still have Tiger Beat magazines with brand new adolescent talents that all look the same and are mainly rich kids from some suburb in Florida who’s parents paid for recording equipment and a talent agency (really oddly specific but honestly it’s true). The point I’m trying to make is celebrities are massed produced, all relatively the same, and then America basically closes their eyes and eenie meenie miney moes on how gets to keep their status longer than 15 minutes.

Even with television shows and movies. Maybe Adam Sandler is just doing the same movies and characters over and over again because he just wants one to actually be funny and stick  and then he’ll quit. I pray to my God everyday that the end of post apocalyptic shows on literally every single network will finally come to an end in 2017. Constantly reproducing the same idea until one wins is what media focuses on, then they focus on who can do it better but just slightly more blood or on a planet where there’s no running water but somehow the lead actress has beautiful hair.

I believe if companies took more time to study their “talents” or their scripts and actually produce something that is not totally like everything else done twice and retired once we could actually get more content that sticks and is spreadable and less content that makes you cringe when you see a tiger beat magazine.


One Response to “Designing Spreadibility pt.2”

  1. Sean Hull said

    I’m glad you bring up the problem of fatigue with derivative media; though I’m generally unperturbed by getting more of the same within certain franchises, I’ve read from plenty of folks who are disgusted with the resurrection of Star Wars as a film series, and I find it difficult to disagree with their accusations of unoriginality and fan pandering. For a popular culture which seems more obsessed with nostalgia than ever before, I wonder what films & TV shows from the early 21st century will be considered “greats” 50 years from now, when so much content is derivative, and manufactured with little more than risk assessment in mind.

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