Introduction to Popular Culture Studies

Designing for Spreadability Part 2

Posted by emilychildress329 on April 10, 2017

This reading did not really come as to any shock to me. When thinking about different media, I tend to think of all the hard work that many people put into it to make it really catch someones eye. With that being said, there is also a lot of room for errors if they are not careful. If the people in change of the media that gets put out is not careful with the layout of the design then there is a great possibility that they will not make a profit off of something that they worked so hard for.

One of the major topics that stood out to me was humor. I had never really thought about the definition between a joke and an insult, but people in todays world do not really understand it either. Mary Douglas stated that a joke is something that a community is ready to hear; and an insult is something that the community does not want to consider. If a person were to get offended by a certain thing said through an ad, they will more than likely get on social media and rant about it allowing others to see and the product will not sell. A lot of times today things have a greater chance of being misinterpreted, so in order to stop that from happening the people that create ads try to be sensitive to people that can relate to a certain subject. By doing this, it allows the producers to get certain people that have things in common on board together. Within these people, the ads can make promises to the people and allow that to be carried out through their product.


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