Introduction to Popular Culture Studies

Designed for Spreadability Part 2

Posted by faythleighann on April 10, 2017

The shift in focus is relating back to the spreadability/ stickiness of media and how companies use this to their advantage to succeed. During the chapter, there are many examples of the steps to evolve into spreadable media, and also, why some news or companies are more successful than others. While reading, I noticed that some of the steps listed in the process where mundane; however, other factors, such as time, relevance, and cultural acceptance affect the chances of success a media post.

This is seen in the example of Mekanism attaining the attention of its youthful audience and understanding the relevance to this particular group. The idea that a company or any form of media has to consider these factors and adapt to the needs of the social society is the difference between success and failure. However, this is not to say that media is successful by appealing to a specific audience; it has to appeal to multiple groups and gain the interest so that various people will rely on that form of media. This goes back to the idea of being spreadable and universal between all audiences. For instance, whether in the form of humor (or an insult disguised as humor) or through simple fake news, people create ads to relate to everyday people in everyday situations to connect with a wider community. This in turn, creates an outlet for members to participate and interact as discussed in previous weeks.

Even with these guidelines and unspoken rules to a successful media outreach, the competition to retain followers is why companies continue to struggle with the concept. As the pressure rises the morals are loose and things such as fake news becomes acceptable. This creates a major influence on our opinion of media and how companies take advantage of our participation.

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