Introduction to Popular Culture Studies

Out with the Old and in with the New.

Posted by cameronbrooks3 on April 6, 2017

“While it may be the case that you can’t teach an old dog new tricks, the question remains whether that old dog can teach a new dog anything useful from its existing repertoire.” This pharse was said in the article “What old media can teach new media”, and with that being said I believe in my very own opinion that and old dag, well excuse me in other terms old spreadable media, can absolutely teach new media a thing or two. The first step is to recognize that, entertainment based media industries are different from most other business sectors. Out of all of the media we use weather it’s media throughout the web,papers, and television, entertainment played the biggest role because who doesn’t want to be entertained at all times. If we were to use the old techniques that made old media so great and put in together with the new than its lie having the best of both worlds in your vision. With ending on a good note think about it like this, you could possibly teach an old dog new ticks, but that dog will always remember the old ones and adding new tricks into the game plan than you got something new to work with.


4 Responses to “Out with the Old and in with the New.”

  1. connorfrederick12 said

    You’re exactly right in this post. As far as I can remember, YouTube has always catered its ads. Whether it be related to what I’m watching on the site or have been searching before hand, the ads have always been catered and they, along with many other websites, do this today.

  2. You make an interesting point there at the end saying that we should keep the old tricks and just incorporate the new tricks into them to better improve the media industry. You explained your thoughts very well, and I completely agree with you. Connor also has a great example of YouTube.

  3. faythleighann said

    This is the exact idea I think we are supposed to understand. It’s the idea that Old Media and New Media don’t have to stay separate. We can apply old media ways to our society’s demands and improve upon them. It’s like using what we already know and applying them to things we are still learning form.

  4. tommistowers said

    Great point! I believe that since the media changes overtime we continue to learn new tricks with social media the old tricks will still continue to be with us. Overall, I believe learning new tricks along with the new tricks will just improve our society as a media.

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