Introduction to Popular Culture Studies

Lotz & Weaver Essays

Posted by taylorbelcher on April 6, 2017

In today’s first reading titled “What Old Media Can Teach New Media” by Amanda Lotz, I thought that comparing new and established characteristics to teaching an old dog new tricks was very helpful and clever in explaining how certain things in the media industry are not new or different. Also, something that I learned was the “nobody knows” maxim, which was repeated quite frequently throughout this essay. One quote explains it by saying, “One of these key differences is captured in the maxim “nobody knows,” also expressed sometimes as the acknowledgment that such media industries are “risky businesses.” This sense that nobody knows results from the fickleness of audiences when it comes to creative and entertainment goods.”Another thing that I learned was that the “primary strategy for dealing with the uncertainty of success is intentional overproduction.” Another strategy that was mentioned was formatting, which is described as “replicating known or previous success is often banked on as the most likely way to predict new success.”
In the other reading for today by Christopher Weaver and Sam Ford, the essay titled “Learning to be a Responsible Circulator” teaches us that since we live “in a culture where a majority of the audience has access to a ubiquitous communication environment, each person should hold a greater level of personal responsibility for establishing credibility of both content and sources.” In the essay, it brings up a great point in saying that we trust news brands and tend to treat those who “work for the “brand”” as trustworthy. Another interesting thing that I learned from this essay is that “people need more than credibility of brand to tell them what material to trust.” It continues to say, “In order for a “spreadable media” environment to flourish, citizens must be taught the necessary skills to independently assess the validity of what is being shared with them and to carefully choose what they share with others.” It uses Wikipedia as the main example for this, and I strongly agree with the statement because I feel it’s important that people know the validity of what they see and choose to pass on and share. It’s like when we talked about the warnings that pop up before videos or stories saying that the following content is not a true story. I believe that they should be allowed to share that kind of stuff. I think it’s kind of too much if they were to block people from doing that, but I do think that they should warn people like they are doing.  


3 Responses to “Lotz & Weaver Essays”

  1. jasendavis said

    I think there is a fake ethos that goes on between advertisers and consumers. For example, how many people advertise for products and actually use them? I can guarantee that Shaq doesn’t drive a Buick.

  2. Many relationships between advertisers and consumers remains strictly about the money. But I do think those who advertise a said product take into account who and what they are representing for themselves and why.

  3. emmaeled said

    It would be interesting to see if companies begin to stray away from the celebrity endorsements now that they’re a bit over done and anyone that follows said celebrity online knows that don’t actually use “x y z”. This is where the value of consumer recommendations comes into play. Cathy from facebook with 1,000 friends has more sway than Khloe from the kardashians when it comes to certain audiences and products.

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