Introduction to Popular Culture Studies

What Old Media Can Teach New Media

Posted by emilyjones232 on April 5, 2017

This blog post is over the essay entitled “What Old Media Can Teach New Media”. This essay summarizes the effects that established media can have on current, or even spreadable media.

As I was reading this, I was intrigued by the section on sequels. These past few years have been filled with sequels of old movies, origin stories to a certain character of a famous saga, or a live-action remake of the original film. This phenomenon is also happening in the television world, with reboots of popular shows like Gilmore Girls or Will and Grace. Now, don’t get me wrong, I love a good live-action Disney movie as much as the next person, but the production of these movies are just there to bring in more money.

The producer of the media knows that the original content, whether that be filmmakers or people who work in television, know that it made a lot of money when it came out. What media makers have begun to notice is that people still love the certain movie or TV show and that is still making money. Corporations seem to be just in it for money so why not continue that cash flow?


2 Responses to “What Old Media Can Teach New Media”

  1. I agree that directors and producers do use the past to determine what movies or type of movies they will produce in the future.

  2. marylennoxhalf said

    I agree that sequels are used to encourage fans to see the movie, and spend money to promote the new version of the movie.

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