Introduction to Popular Culture Studies

Make New Media, But Keep The Old… One Is Silver And The Other’s Gold

Posted by laurenivey22 on April 5, 2017

As you can clearly see from my title stated above that I most related with the article, “What Old Media Can Teach New Media.” This article really stood out to me because of how blunt and honest it was. I always knew that there were hits that came about on social media such as the “How Bout Dat” phenomenon along with many others. But I always thought these things were well thought out and that when people posted they knew, or at least had an idea they were going to become hits. But surprisingly, they don’t. That’s the crazy thing about this world, its so damn unpredictable. I highly doubt however that some of the bigger hits such as Beyoncé’s “Lemonade” album wasn’t predicted that it would become a hit, but then again, there is always that slight chance it couldn’t have been. You can never tell for certain how the audience, no matter how loyal, is going to react to something. Its just impossible to know.
Another example would have to be the “Orange is the New Black” series on Netflix. Sure, everyone thought it was going to be a good series since Netflix sponsored it, but then again what sounds exciting about the life of a lesbo in prison? Turns out, the show became a huge hit and now has fans waiting years in advance for the next season to come out. Netflix, along with many other media producers took a chance on this and had no idea what the outcome would be, good thing it was a positive one. This article really helped point out just how unpredictable media entertainment and hits can be.

2 Responses to “Make New Media, But Keep The Old… One Is Silver And The Other’s Gold”

  1. adusheck said

    I agree I thought that media was always well thought out but after reading it makes so much sense that its not since everyone has access to it.

  2. katemilner9 said

    It’s very interesting to think of the risk media producers are taking, even when following the different procedures we’ve seen laid out over the course of this semester. Like you said, there’s no guarantee that the risk is gonna be worth the reward, and no matter how many models and theories of popular culture are laid out, fanbases are fickle, it’s really a gamble.

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