Introduction to Popular Culture Studies

What Old Media Can Teach New Media

Posted by kaufmansw on April 4, 2017

When reading “What Old Media Can Teach New Media,” one sentence stuck out to me quite early.  This sentence was, “This “difference” of media industries means that the rules and practices that hold for and prove productive to commercialization practices elsewhere simply don’t work, or at least don’t work as effectively, for these media companies.”  The media industry is very risky.  One bad decision and your company could go out of business.  There’s no exact formula to success so it takes a little outside the box thinking to be successful.  This logic applies to almost everything in life though.  We should not be programmed as robots, rather analyze a situation and critically think as to how we should solve the problem.  That’s one downfall in the school system today that I see.  We are teaching kids to memorize information and regurgitate it on tests while not actually learning.

Another sentence that really stuck out to me was, “Television, film, and recording industry executives all work in a universe in which they know full well that more than 80 percent of what they develop and create will fail commercially.”  To me, this would be scary.  The fact of the matter is only 10-20 percent of the work will succeed and they don’t know which work it will be is not for me.  One key strategy would be looking at those who have succeeded and what did to get there.  As it says in the reading, trying a bunch of random things for no reason will likely make you fail.


One Response to “What Old Media Can Teach New Media”

  1. tristendenney14 said

    I agree with you and also had some of these sentences stick out to me. I really liked your line about outside of the box thinking, but I also think this is part of why people are scared or do not participate in modern media culture. People fear their ideas or opinions will not fit into the ideas that others share, and might feel the pressure of becoming part of the 80% that fail in the media industry today. Therefore, media as an industry and culture must become a more equal playing field to encourage more participation.

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