Introduction to Popular Culture Studies

Dynamic Duo: Netflix and Social Media

Posted by adusheck on April 4, 2017

Throughout this course we have focused heavily on the relationship between the audience/ consumer and the producers in pop culture, this week in the reading this subject is touched on yet again, and it is decided that obviously without an audience/fandom there would be no “insert your favorite musician/band, show, or movie.” The reading then discusses the role that social networking sites play in the promotion of these things, which is huge. I know this to be true from my own personal experience from both ends being someone who watches a show because I saw someone post something about it and being the person who posts about their favorite show(s) almost religiously. A great example of this is Greys Anatomy. The show has aired for 13 seasons because of the great fandom that it has, social media and the internet in general has played a significant role in the success of the show because it is always being talked about. I watch the show now, but did not start watching it until season 11 after seeing post after post about how great it was I thought I would give it a shot. Without Netflix and other streaming sites I would not have watched it because I would have been 10 seasons behind, but because of the easy access that the internet allows us I could binge watch 10 seasons, 25 episodes each, and 45 minutes long in two months just in time for the show to come back on television. While producers struggle with their relationships with audiences/consumers voicing their opinions/wants/needs they should keep in mind that “there is no such thing as bad publicity” because if someone posts something about how crappy a show is, there’s always going to be a ton of people who watch it just to see if there’s any truth in it and realize that they like it and are now hooked!


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