Introduction to Popular Culture Studies

Meaningful Participation Part 3

Posted by kaufmansw on April 3, 2017

One of the first things I read in this chapter talked about how companies struggle listening.  This followed up from last section.  Companies that don’t listen to their audience’s wants/needs sink. The companies that listen will adapt their products/message and boom.  Life is all about adapting to the situations you are dealt and how to get along best with others.

One thing that I found really interesting about this reading is that souja boy used his blog and social networking profiles to actively encourage fans to perform and build on his performance, to produce and share videos which remixed his songs.  I really like the fact that an author that has had this much success is open to fans bettering his music.   As a fan, this makes me respect the artist more because he’s showing that he’s not stuck up.  An artist that truly cares about his fans’ opinions makes the fans feel important which in turn, generates more revenue for the artist.  YouTube is a great place for audiences to voice their opinion and even turn into producers.  As a producer, it’s good to sift through the comments and see what you can do to improve.  As an audience member it’s good to let the artist know what you would like to see in the future.  I read in the article that people in households that earned $75,000 or more per year were three times more likely to produce and share internet content than those whose annual household income was less than $30,000.  I feel this is reasonable because the people making less than 30k don’t have the time to produce and share internet content because they have larger worries on the table.


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