Introduction to Popular Culture Studies

What Constitutes Meaningful Participation? Part 1

Posted by lillieeastham on March 29, 2017

I thought the Television’s Invitation to Participate was interesting, because I’m not sure I entirely agree with some parts of it. For instance, the author uses several teen shows as examples of times that audience participation is encouraged by the use of technology. In shows like Gossip Girl, the character’s are always on their phones and utilizing the Gossip Girl site. However, I don’t think this a result of trying to increase audience participation as much as it is just attempting to depict how teenagers actually behave. Furthermore, the show is based off a serious of books that also heavily utilize the site, which make it more of a plot device than a marketing tool.


I also think the Soulja Boy and Tecnobrega articles show the benefits of encouraging heavy fan participation. This is especially important in the music industry because fans invest  a significant amount of money in particular artists. Soulja Boy is particularly impressive because he built up a huge viral fanbase using Myspace of all things. If it weren’t for people posting videos of themselves dancing to his song, he would have never achieved this level of fame. Soulja Boy never attempted to sue people for using his song, and instead encouraged them to spread it, even though at the time he had not yet achieved success. This stands in stark contrast with artists like Taylor Swift that closely guard their copyrights, and shy away from allowing fans to use them for creative purposes, despite already having made millions off of the content.


2 Responses to “What Constitutes Meaningful Participation? Part 1”

  1. adusheck said

    I like the comparison between Soulja Boy and Taylor Swift. I like that you pointed out the stark differences between the two. Although Soulja Boy was quite successful it was for a moment while Taylor Swift has a lasting and thriving career. I’m not sure if that’s because of the copyright but it’s something to think about.

  2. laurenivey22 said

    I also liked the comparison between Soulja Boy and Taylor Swift, its a big contrast between the two. Soulja Boy is still listened to today and still makes music but nothing will ever compare to his fifteen minutes of fame from “Crank Dat” to where Taylor Swift (although i do not like her at all) has a very successful career and continues to come out with number one albums and concerts that fans appreciate.

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