Introduction to Popular Culture Studies

Gotta Get the Kid’s Meal

Posted by emilyfalicaa on March 29, 2017

The essay HOW SPREADABILITY CHANGES HOW WE THINK ABOUT ADVERTISING by Ilya Vedrashko represents an incredible way that spreadable advertisement has kept up in a world of changing media. Later on in the essay it utilizes the example of Burger King and X-Box CDs. The 2000s represented a time where you could advertise and represent a product as much as you wanted to, but you could only guarantee people would see it. Not buy it. But these disks made an interactive platform for people to explore the products of both wonderful burgers and video games. The essay explains that this creates a relationship between customers, brands, and products that go beyond “swag”. It isn’t just a free shirt that grabs attention for a short bit of time before you send it to Goodwill. But the output creates the interaction needed for the product to stick to the consumer. This ideology of advertisement is also seen in kid’s meals for most fast food chains. When you buy a happy meal you get the incredible bonus of a toy. While it seems like just a piece of junk that keeps kids quiet for a bit, the kids aka consumers associate a meal with a toy. So when they are hungry they want to go a place that stuck a connection to them. If the meal doesn’t have a relationship with the consumer it won’t be asked for or remembered.


2 Responses to “Gotta Get the Kid’s Meal”

  1. tommistowers said

    I think it was a great point that you pointed out how the kid will want to go to the restaurant that they remember as a good restaurant due to the toy. For kids, the advertisement at the restaurant can then make them want to go see the movie due to the cool toy. I believe the producer put more advertisement out to get more in return. I think this was a great point! Good Job!

  2. nathanpowers22 said

    I think it’s also important to consider the author’s point about calling these trinkets “advertising products.” To me, this term helps convey the additional layer of marketing that exists in selling such products, which sell other products themselves (as with the Burger King video game example). In a way, it’s about the commodification of advertisements.

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