Introduction to Popular Culture Studies

What Constitutes Meaningful Participation Part 2 (1)

Posted by jasendavis on March 27, 2017

I think it is fairly obvious that meaningful participation takes different forms for different media. For example, “lurkers” are meaningful for media that depend on views or clicks for benefit or profit. When the success of the production can be determined solely on quantifying how many people view, and continue to view the movie, episode, website, etc., meaningful participation equates to tuning in to the station or entering the URL. It is very different in the case of a documentary producer such as Robert Greenwall. Documentaries often try to implore people to change their beliefs or behaviors, therefor, for the engagement to be meaningful, the viewers must react by either acting on what they have just seen or conversing with others on the subject. The same can be said for commercials and print ads. In order for their engagement to be meaningful, the viewers need to go out and buy the product, call the donation line, or tune in to the same channel at a different time for separate programming.

Where recognizing meaningful participation becomes difficult is social media. Does my reading and admiring a tweet constitute a meaningful interaction? Or must I favorite the tweet? Unlike many website that can be monetized after they have reached a certain popularity, twitter and Instagram accounts are rarely used as vessels for advertisers. This makes it difficult in judging just how meaningful interaction is on social media platforms. As you can see, meaningful participation is not limited to the locution of a single definition.


2 Responses to “What Constitutes Meaningful Participation Part 2 (1)”

  1. kaufmansw said

    I find myself in the predicament you mentioned in the last paragraph often. If I don’t favorite or retweet do I really agree with it. Sometimes I feel a responsibility to do so.

  2. emilyjones232 said

    I agree that I feel a need to physically respond to something to be in agreement but what actually is true engagement?

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