WKU POP 201

Introduction to Popular Culture Studies

FOLD Project

Posted by faythleighann on March 27, 2017

By: Lauren Ivey, Sean Hull, Fayth Rose

https://fold.cm/read/Pop201SpringFLS/bionicle-the-lego-groups-leap-into-narrative-driven-products-JjSmR2mi 

Advertisements

One Response to “FOLD Project”

  1. nathanpowers22 said

    I never would have thought to write about Bionicle for this project, but you all seem to have outdone yourselves with this one. I was a big fan on Bionicle growing up, so it was interesting to see your analysis and reflect on how forward-thinking the product was in terms of transmedia marketing. I remember seeing, or at least knowing about, the comic books, online video game, and Happy Meal toys but I hadn’t really thought about how useful those must have been as “advertising products,” as described by Vedrashko in “How Spreadability Changes How We Think about Advertising.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: