Introduction to Popular Culture Studies

FOLD Project

Posted by faythleighann on March 27, 2017

By: Lauren Ivey, Sean Hull, Fayth Rose



One Response to “FOLD Project”

  1. nathanpowers22 said

    I never would have thought to write about Bionicle for this project, but you all seem to have outdone yourselves with this one. I was a big fan on Bionicle growing up, so it was interesting to see your analysis and reflect on how forward-thinking the product was in terms of transmedia marketing. I remember seeing, or at least knowing about, the comic books, online video game, and Happy Meal toys but I hadn’t really thought about how useful those must have been as “advertising products,” as described by Vedrashko in “How Spreadability Changes How We Think about Advertising.”

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