Introduction to Popular Culture Studies

The Value of Media Engagement pt. 3

Posted by emmaeled on March 2, 2017

The section that I found the most interesting was The Total Engagement Experience. Here it is explained that there are now pressures to not deliver a TV program, but the audience as well. There have been target audiences and expected viewers for many decades to help choose channels, times, and writing. However, it is becoming increasingly difficult and demanding to basically have an audience before you even air.

I think what the producers of Ghost Whisperer was really ahead of the game and intuitive. People, especially younger generations, love to be deeply connected to shows. No one has the patience anymore to sit and wait for the next episode, or wonder what the other non-major characters point of views would be. The Harry Potter franchise gets dragged through the mud for being a franchise but from a marketing standpoint it should be the go to example. The author, J. K. Rowling, has always been extremely open with her audiences giving backstories, both written and spoken in interviews, things she wishes she did, what she thinks the characters would do in situations that didn’t arise. It pulls the audience in deeper. Suddenly the characters aren’t characters anymore, they seem like real people, real heroes, that we have just never met. Some of us probably know the history and what would be the present  of Ron Weasley better than we know the American Revolution. Because of this there will always be a dedicated audience that will continue to give money to the franchise. If J. K. Rowling wanted to, she could the original book series going on and on and on until Harry is a great-great-great-great grandfather and is headmaster at Hogwarts and is dealing with great-great-great-great grandchildren sneaking out under the invisibility cloak.


3 Responses to “The Value of Media Engagement pt. 3”

  1. lillieeastham said

    I wrote about Harry Potter in my blog post as well, I think it is probably the best example of a strong relationship between fans and creator making a whole universe out of the content

  2. I do agree that the younger generation seems to be more impatient when it comes to watching shows or movies. We’d rather speed up the process instead of waiting a really long time like people do with the Harry Potter series. I would definitely agree.

  3. nathanpowers22 said

    While it may be true that Rowling could expand the Harry Potter universe with new additions to the series, there are a few good reasons why she wouldn’t want to do so. For one, I believe the series ended well with all conflicts resolved (I haven’t read the books or watched the movies, so I could be wrong), so any additional entries might cheapen the neatly packaged story that took place over the first seven books. That is, fans might see the move as a hollow cash grab that takes advantage of a beloved narrative. Also, increasing the length of the nearly 3500-page anthology may serve as a barrier to entry for new fans, much in the same way that most people would have a hard time becoming fans of a long-running soap opera.

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