Introduction to Popular Culture Studies

Chapter 3 pt. 2

Posted by amycorysite on March 2, 2017

After reading the second part of “The Value of Media Engagement” on pages 132-152 in our Spreadable Media textbook, I found the first section titled, “Transmedia Engagement” to be the most influential in implementing the main idea of forming new ideas and platforms for audience engagement in the entertainment industry. The concept of what soap operas tend to offer is one that begins with a narrative; as a result, infinite debates and discussions are made possible between engaged audiences of the soap opera community. The third section of the reading titled, “Valuing ‘Cult’ Audiences” dived into the controversy of cult media versus mainstream media challenging U.S. broadcasting networks to resonate a direct and passionate response from both audiences. Producers tend to lose the most viewers who remain closer to the mainstream media as they are considered to be rather “casual fans” versus those passionate about cult television shows with growing fandoms. The connection the audience has with the producers of such shows reverts to social media where audiences go to the “mainstream” or “commonplace” of social websites to voice their opinions on topics that resonate with them whether the show may be a soap opera or an action series on Netflix. The age and gender demographic plays a large factor in the television industry as various audiences are attracted to various topics expressed in T.V series. The point I find most exclusive in our society today is how each personality type gravitates towards more or less passionate topics given their interests and personal backgrounds.

2 Responses to “Chapter 3 pt. 2”

  1. lillieeastham said

    I think it’s interesting that even though mainstream fans that only watch the show without engaging in it spend far less time immersed in the shows, according to Nielsen they are just as valuable as fans who’s lives revolve around a show

  2. jasendavis said

    They are just as valuable in Nielsen’s eyes. But hardcore fans produce a secondary value by making a show commercially successful in terms of merchandise and endorsement. People don’t often tell others about shows that they occasionally watch.

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