Introduction to Popular Culture Studies

Transmedia/ Total Engagement

Posted by kaufmansw on March 1, 2017

When I think of soap operas, I think back to when I was kid walking around my grandparents’ house asking them why the heck they were watching that “weird stuff.”  As I’ve grown up, I can see the draw to it.  One major advantage for soap operas is that they’re cheap.  Another advantage is that there is unlimited material to talk about.  When you turn on a soap opera there is no telling what topic will be discussed.  This thrill of surprise is what gets a lot of people coming back.

After reading the section “The Total Engagement Experience,” it became quite clear that producers goals have shifted in today’s world.  In the technology boom, their goal was to provide their product over as many platforms possible.  For example, if someone wanted to log on to their ipad and watch they could, rather than have to be sitting in their living room starting at the tv.  Now the focus is more shifted on identifying the die-hard fans and giving them what they want.  They know they will endorse their show/product to plenty of people if they get what they want.  I hadn’t thought about it before, but it makes sense that the time your show appears on tv depends on how many people see it.  For example, when Kim Moses and Ian Sander tried to air their show, Ghost Whisperer, on late Friday nights on CBS, they knew they were facing a heavy uphill battle.  Their target was young people but most of their audience was not at home to watch their product on a late Friday night.  Fortunately they adapted, but if they hadn’t it would have been a wash.  Recognizing who your die-hard fans are and what time slots are best can really make your product take off.


4 Responses to “Transmedia/ Total Engagement”

  1. tristendenney14 said

    I agree and think these die-hard fans are ultimately what drive popular culture today. Although society is shifting towards the emergent-engagement model, these die-hard fans and “cult” audiences that watch their favorite shows at the exact time and popular time slot that they appear on every week, are what ultimately help these producing companies make the money they do. Therefore, unless these die-hard fans begin to lose interest, popular TV shows and movies will be around for quite some time.

  2. emilyjones232 said

    I feel like without die hard fans and viewership, a show could get canceled. These fans push the narrative forward and engage themselves in the storyline of the show.

  3. laurenivey22 said

    I definetly agree that without die hard fans and viewership, a show can get cancelled. They fans are the ones that promote the show. They are the overall voice of the show and whether they felt positively about the show or negatively, then they overall are the ones that are making the show more profit and viewers or causing them to lose both.

  4. tommistowers said

    I definitely agree as well. Without fans the show will get cancelled. Fans are the ones that make a show continue. We are the voice for the producers. So if we want something we make the overall decision if multiple people decide to feel the same way. I like how you said that “to figure out who your fans are and an appropriate time slot can make your show take off”, that was a very true statement.

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