Introduction to Popular Culture Studies

The Value of Media Engagement Pt. 3

Posted by emilyjones232 on March 1, 2017

I was very intrigued by the section about the hit television show Ghost Whisperer. Creators Kim Moses and Ian Sander faced hardships trying to find the right demographic fit for their show. The show originally aired on Friday nights; however, younger audiences were not usually home at that time to watch it. This slot had been a “kiss of death” for shows trying to target young people. The show successfully found their demographic and adapted based on that. If it was not able to change, the show would’ve went off the air.

Moses and Sander’s goal was to make Ghost Whisperer into a total engagement series. Moses states that such a goal would “bridge” the gap between episodes and bring new people to the show every week. For example, fans online liked a certain throw away character so the writers made said character central to the plot later on. What the fans wanted and cared for was taken into account. This model can only thrive when audiences connect around what the show is doing and create their own content based on the show.

However, shows that do not lend themselves to web content could not be as successful as shows that do. Friday Night Lights is an example that the text gives. The only content you get is what airs every week: no fan art, stories, etc. This type of model can shut fans out and in turn hurt the show.


2 Responses to “The Value of Media Engagement Pt. 3”

  1. adusheck said

    I agree with your comments about FNL because I personally love the show and wish that it would have stayed on tv longer. I feel that it didn’t stay on because of the lack of merchandising done for the show.

  2. vene131 said

    My roommate and cousin didn’t watch FNL until it was on Netflix, so I feel like it didn’t gain popularity until way after it was cancelled. If it would’ve done more with its social media presence it would have had a better chance I think.

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