WKU POP 201

Introduction to Popular Culture Studies

Are You Engaged?

Posted by amycorysite on February 28, 2017

After reading chapter 3 for the 2/27/17 blog post of “The Value of Media Engagement”, I found it very similar to our other readings. The key value established in media engagement is all about the audience at hand. In the second portion of the reading titled, “Are you Engaged?” examined the concept of viewership and how well the producer of several television shows are able to predict and sell such attention to advertisers for profit. This chapters main obligation is to analyze the media industry and manage to give enough value to the audiences of various television shows. In doing so the producer and consumer engagement will then form a mutual understanding under any given platform. The concept of “piracy” described on page 117 described the result of piracy of television shows “is more often a product of market failures on the part of media industry than of moral failures on the part of media audiences”. The way media industries measure by rewarding an audiences engagement has formed great tension about how to go about establishing a moral economic stand point behind the production value and the movement of media. Once again, the main focus of the media industry is to allow fandoms of such cult and popular television shows to instigate more engagement from the more or less casual viewers of such shows. In comparison to these statements, “The Nielsen ratings system” proves a valid point of how ratings are added up by “not just those who made the appointment on time but also everyone who was fashionably late” (117).

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3 Responses to “Are You Engaged?”

  1. Drake Kizer said

    I think you made some great points in this post, especially the ones about how piracy is not really a moral discussion at this point in time. As you said, piracy is the result of “market failures” and honestly has nothing to do with a person’s morality. Just because someone watches something for free online, does that make them a bad person? No, and in my opinion, it makes them smarter than most. If the media industry provided viewers with a better way to access content, then piracy would slow down tremendously. Until then, “tension” will continue to exist.

  2. connorfrederick12 said

    One the last few sentences you wrote are pretty much the main themes of the section. “Once again, the main focus of the media industry is to allow fandoms of such cult and popular television shows to instigate more engagement from the more or less casual viewers of such shows.” This is the epitome of what the media does.

  3. emilyjones232 said

    I like how you said that piracy is not necessarily a moral issue anymore. Pirating or watching a show on a torrent site can be more convenient for people.

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