WKU POP 201

Introduction to Popular Culture Studies

Value of Media Engagement part 2

Posted by kaufmansw on February 27, 2017

Reading the second part of “The Value of Media Engagement” was the first time I completely understood the message the first time around. Endorsements by word of mouth are one of the best ways to get an idea out about a product.  As quoted on page 114. “The more people talk about the show, the more other people will end up buying the DVD.  Eventually, anybody who looks at a pirated copy will tell somebody to buy the T-shirt or the DVD or the keychain, and the money will come back to us.”  Producers realize that some people will steal their work and not buy/give credit to it, but they also realize that through these people there will be people who will buy it that they never would have reached.  The more people there are out there talking about your product the better.

The media world revolves around ratings.  If the ratings are bad then companies won’t advertise their products, meaning no revenue is being generated.  The Nielsen ratings system, the gold standard within the industry, has experimented with alternative formulas that at least expand beyond the strict appointment model.  They now measure ratings by those who watch the show the day of and those watch it within three days of being on television.  I think this is a great thing because it shows that media is being flexible and has the ability to adapt to today’s society.  Work schedules are much different than before as well as there being many more distractions in today’s world.  With DVR being a big thing now, many people record their shows instead of watching them live.

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One Response to “Value of Media Engagement part 2”

  1. jasendavis said

    I think you can expand “word of mouth” to include social media now-a-days. Every Sunday, I read about how good the Walking Dead episode was. I haven’t had time to catch up with the previous episodes, so I do not watch the new ones; however, the buzz that surrounds the new episodes on twitter and Instagram will help maintain my interest.

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