Introduction to Popular Culture Studies

The Value of Media Engagement Part 2

Posted by faythleighann on February 27, 2017

Before class discussions- and now in the first half of Chapter 3: The Value of Media Management- I hadn’t thought much about viewership and the effect on ratings of a TV show. After long discussions on the subject, I have a better understanding of the “invisible” viewers, “engaged” viewers, and the effects both have on television. The importance of a viewer is critical to the success of a show. For instance, an engaged audience is one that actively watches a show live, or when it is first aired. The initial engagement generates the data that marketing collects to determine a show’s success rate. The reason for a “live” audience is because it shows the involvement of the audience, and how many people see the ads during the show. This is where the difference of an “invisible” viewer is more obvious. Invisible viewers are the ones that record the show or just watch reruns of it after the initial airing. Despite the dedication to remember to record the show, the same effort it takes to remember to watch it, it does not benefit the ratings or profit of the show. This is because the advertisers are only concerned with viewers that see the ad (not skipping it on DVR) in a timely manner that it was aired. In the chapter, these viewers are even referred to as “pirates.” In the cases of shows being delayed due to time zone or even unavailable to viewers, some illegally download the shows. Again, the logistics of the show’s status does not change because these viewers are not accounted for legally. So basically, if one was to stay dedicated to a television series and want it to continue having sufficient ratings for continuous airing, then watch it at the initial air or not at all.


One Response to “The Value of Media Engagement Part 2”

  1. adusheck said

    I feel that times are continually changing and because of that it means that companies such as television networks have to figure out a way to change with them. I don’t really have too clear of an understanding on why things such as Netflix and Hulu cause television networks to lose money because each of the companies pays to play those shows owned by certain networks.

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