Introduction to Popular Culture Studies

The Value of Media Engagement

Posted by emmaeled on February 27, 2017

Before reading this chapter I never realized how important viewership was. I figured that TV shows got cancelled because no one watched them simply for the fact that they were terrible television shows. Online viewership is hard to nail down a solid opinion on. On one hand people use it to view the shows they live when they have no access to them, which is a plus for the show, it means people like it. On the other hand they’re aren’t making any money off of those viewers who illegally download and the revenue is what keeps the show going. Plus even those who are watching shows on the networks website aren’t pulling in the same revenue. I think it is in the best interest of the TV networks to find better ways to reach their audiences more conveniently so both parties can get what they want. Like they said in the book the piracy issues are going to the legal team when they should be going to the marketing and research teams.

Even though the distribution methods have different monetary values it is time to adapt with the internet and figure out ways to be more accessible and continue revenue. This isn’t the 1950’s when there was 3 national television networks that no one had choice but to watch or not. This is the hustling and bustling millennium and  these companies cannot expect everything be just right for them. If they want to make money and keep their shows on the air, they need to be just right for the consumers.


2 Responses to “The Value of Media Engagement”

  1. kaufmansw said

    I agree with you on the fact that times have definitely changed from just three national television shows. I believe that the TV networks have adapted. While I think there is room for improvement, great strides have been made.

  2. vene131 said

    I definitely see this problem with shows that are popular but do not get enough viewership live and then they get cancelled, like with Firefly. It’s crazy that networks still only base viewership on live watching of television.

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