Introduction to Popular Culture Studies

Reappraising the Residual

Posted by toripatterson504 on February 23, 2017

While reading the chapter Reappraising the Residual I couldn’t help but to reference my recent experience at Dillard’s. In the process of looking for a purse, the sales associate notified me of a new shopping tactic that they where trying out in accessories. Much like and eager shopper I was interested in what deal she had to offer. She informed me that they where having type of appraisal trade off with handbags and watches. So basically you could bring in any name brand merchandise and depending on the quality and value of the item would determine how much of an discount or trade in they could offer you. This triggered the idea of a “frictionless” exchange. The book referred to this type of buyer and seller interactions as leveling the playing field which makes the process more authentic.

A residual is considered to be what’s remaining after the greater good has been subtracted. This is exactly what Dillard’s is exampling with this new incentive of shopping. This chapter was meant to inform the readers on the effects of reappraising the residual, meaning to find value in what has already been used or effected. Although the purses and watches have already been used the point is to reappraise their value not only for money , but for means of advertisement. This promotes buyers to continuously shop with Dillard’s as well.

“ Rather material is shared by virtue of its adaptability to different conditions and its ability to be adjusted to fulfill a wide range of needs and motivations”.


3 Responses to “Reappraising the Residual”

  1. faythleighann said

    That is such a great example of what the book depicted as “reappraising the residual.” It’s the idea that outdated or used materials can still be appraised or have value to the current culture. Another great point you made was that it was an easy advertising technique to keep your loyalty to Dillard’s.

  2. emilychildress329 said

    I never thought of the example that you gave. I wish that everyone grasped the concept that older things should be appraised because they might not have a certain value now, but they once did.

  3. vene131 said

    I loved your example with Dillard’s! I think this is why a lot of older styles of clothing are now sought after in consignment stores to be honest.

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