Introduction to Popular Culture Studies

Chuck Vs. Leno

Posted by toripatterson504 on February 23, 2017

In the web article Chuck vs. Leno two different audience theories are tested. I absolutely enjoyed reading this because it actually proved that audience has a say in what has value on television. Not only the value but they also have monetary value. Its satisfying to now how determined Chuck’s fans where on proving to advertisers that they were willing to go the extra mile and even hit advertisers where they know it would count. Personally if I was placed under the pressure that NBC was to get the show another season, although the ratings where low I would still catered to the audience that the show did have. The ratings might not have been high for the show but as the article states the viewers are concerned with the content that airs. My question is who and what are these ratings based off of. What all does the ratings prove? The way that those fans were able to target the pockets of the sponsors just to prove that the people buying those sandwiches where also watching the show. How is it that enough people that were buying those sandwiches to make and impression on NBC and subway, but there wasn’t enough people watching the show to watch to satisfy the rating of the show.

This article was informative and as a viewer is refreshing to know that my voice matters. But why is it that fans had to go to this extreme to bring attention to their concerns. I enjoyed reading this article because it’s still relevant in television ratings today.



9 Responses to “Chuck Vs. Leno”

  1. I enjoyed this essay also because it was cool to see and know that they had tested these theories. I agree with you when you said that it’s good to know our voices matter as viewers, and I also was surprised that they went to that extreme. I thought it was a smart decision to go to the sponsors.

  2. faythleighann said

    This article was really interesting in the fact that it was perfect example of the recurring idea that consumers have a say in the product or services in which they are invested in. I do think that it was extreme to go to the sponsors to finally be noticed, but in the end it mattered.

  3. emmaeled said

    Researching more about where ratings come from would certainly be helpful in understanding how shows get the ax or continue to stay on. You raised very critical questions about why it would even be considered to be cancelled if there were that many people who fought for it. There are cancelled shows like “Lie to Me” that flourish on Netflix views and ratings but didn’t last more than 3 seasons.

  4. marylennoxhalf said

    I enjoyed the article, too, because it really opened my eyes to the consumer’s impact on media. The tested theories made a big impact on which shows were watched based on costumer’s ideas.

  5. I found this article very interesting as well. The concept of ratings and be able to scale out the amount of likes versus dislikes in any form of entertainmemt is the key element to the growth of the fan base.

  6. emilyfalicaa said

    I think the question over why weren’t the show ratings enough could easily be solved by looking at the advertiser’s benefits. Sure, Chuck had proof in the ratings that people loved it. But maybe Subway’s ratings weren’t doing well enough. Subway dropped sponsorship (causing the show to fall) not because the show sucked or not, but because people weren’t going, “Oh my gosh I love Chuck so much that I’m going to eat Subway more often”. It took people showing Subway support for Subway to support Chuck

  7. emilychildress329 said

    I liked how this one gave us an inside from the consumer’s perspective. I think a major thing in media is to have the consumer’s feedback. I think that each producer should try their best to get the audience as hooked as they can.

  8. laurenivey22 said

    I liked this because it showed how audience viewers do have a say in if a show stays on air or not. Viewers are constantly rating shows and writing comments, and if they appear pleased, it draws more attention to the show. If they appear displeased, it draws negative attention to the show.

  9. connorfrederick12 said

    Further elaborating on the point that viewers have a say in the show, this happened with the show I mentioned in my blog post, Dragon Ball Super. The broadcasting company seen that they had a huge following in the United States following the release of the two new movies in 2013-14. Then in 2016 the company started showing the English over dub on cartoon network.

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