Introduction to Popular Culture Studies

The Value of Media Engagement Part 1

Posted by jasendavis on February 22, 2017

There were plenty of articles to focus on for this reading, but I’d like to focus on the branching theme of measuring value of productions as ascribed by the consumers. We cannot expect companies to determine the worth of their entities based on sandwich sales, but we have been given one of the ultimate tools for such a task: social media. My roommate and I receive a Nielson Packet every month, however, we never fill it out. It is a burden. We must fill in the survey and submit it. The survey also never comes at an opportune time. To fill it out accurately, I would need to be inspired. When I watch my favorite shows (Diesel Brothers on Discovery Channel takes the cake now), I don’t feel like taking a survey. One thing I do often? Tweet. It is a perfect format. It only requires a phone and at maximum 140 characters. What makes it even more ideal is the fact that Twitter tracks the number of tweets or mentions that a hashtag or subject receives. Twitter was basically invented to critique and share tidbits of media. Stribling writes about the effects of indirect consumption. Twitter is probably the main avenue through which endorsement occurs in today’s society. Consider The Walking Dead. Every Sunday night, it takes over twitter. I’m sure Nielson ratings paint a good picture for the show, but nothing is as flattering as the wave of fan praise seen on social media. The official twitter page for The Walking Dead has 5.6 million followers, so obviously some producers have begun to take advantage of this tool. It seems, to me at least, as an obvious answer to the questions introduced in this section.


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