Introduction to Popular Culture Studies

Value of Media Engagement 1

Posted by katemilner9 on February 22, 2017

There was a strange sort of juxtaposition going straight from the Chuck vs. Leno essay to the Valuing Fans essay. While one explains how technically, fans are most valuable as a people to exploit, and use to sell sandwiches and ad space, the other tries and ropes morality into it all, and discuss if maybe perhaps audiences aren’t just behaving over entitled when they think content creators owe them a little something in return.

I think one of my favorite conversations to have regarding pop culture is this idea of fan endorsement and loyalty being necessary for a piece of media’s success. It makes content creation feel so much more personal, to think that it’s being created with an audience in mind, with the intention of catering to the them not just to sell ads, and make profit, but because they want to make it the most enjoyable experience they can for their fanbase.

But this class, and these readings especially, show that creating out of love and dedication is a thankless job: there’s no money to be made there, and at the end of the day, creating films and television series is a job. So whether it be halfheartedly promoting content because it’s cheap to make, or letting fans flood a sandwich shop to boost their affiliates, networks have to do what makes business sense for them. It all really boils down to that in the end, pop culture is an ongoing conversation about business and morality, and who knows if we’ll ever see either prevail.

2 Responses to “Value of Media Engagement 1”

  1. nathanpowers22 said

    I don’t really think that the “Chuck vs. Leno” essay suggested that fans are “most valuable as a people to exploit.” To me, this reading really just demonstrated how obsolete the current Nielsen rating system is in the era of Web 2.0. Because this system relies entirely on the traditional broadcast model, where the number of eyes watching a given commercial is paramount, Chuck fans that DVR the show and watch it later sacrifice, in a sense, their say in whether it would get renewed for another season or not. This case demonstrates how much media companies may be missing out on prospective audiences by putting so much faith into Nielsen ratings over fan engagement with their programs. (The essay suggests that their Subway campaign may not have even been successful if the ratings weren’t already somewhat decent to begin with.)

  2. vene131 said

    I definitely agree that without fan loyalty pieces of media would have nothing. I mean, without fans TV shows and movies could not exist.

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