Introduction to Popular Culture Studies

Spreadable Media Essays

Posted by taylorbelcher on February 7, 2017

In Alec Austin’s essay “The Implicit Contract,” I found it interesting to learn about the contract and what the providers and audiences both have to offer each other. I had no idea about the three contract violations- dissatisfaction, withdrawal, and boycotting. This does make sense though because this can be seen from audience viewers today. 
“Co-Creative Expertise in Gaming Cultures” by John Banks also presents some interesting facts. I am not familiar with Spore, but I have previously heard about it. I was very surprised to learn that there were “more than 155 million player-created creatures that were uploaded.” I also found it interesting to read about the spreadability of media through gaming. Gaming is a part of spreadable media and whatnot, but I feel like some people don’t see how much of an influence it really has. 
“Interrogating “Free” Fan Labor” by Abigail de Kosnik also raises some interesting questions. She says, “…can, or should, fan labor be paid labor?” Personally, I feel that it should be paid and since they do “revise, rework, remake, and otherwise remix mass-culture texts,” I feel like they should also have to deal with any legal action as well as copyright holders. 
In “The Value of Customer Recommendations,” Stacy Wood says that “the average American sees between 3,000 and 5,000 ads a day.” That is an insane amount in one day! It also says that people judge the ad based on the source credibility. Someone else brought this up in one of their blogposts, but really how much of all those ads that a person sees should they really trust? Are there some that are truly there for the interest of and what’s best for the consumer? Or is there always going to be some sort of hidden agenda?


One Response to “Spreadable Media Essays”

  1. brianchenault said

    Your last paragraph is very interesting and made me think. What do we trust as consumers? do we toss all adds out as lies and conspiracy theories or does it depend on who its from? I believe most of us would brush adds off as nothing more than spam, but it may also come down the individual and the company that is marketing to us. For example a person who is really into football may see an advertisement for football, they may not be specifically persuaded to buy that individual product but they might be more apt to go spend money on football apparel somewhere else.

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