Introduction to Popular Culture Studies

Where Web 2.0 Went Wrong Pt. 1

Posted by tristendenney14 on February 6, 2017

As I read these four web exclusive essays from Spreadable Media, one main theme in particular seemed to echo continuously in the back of my head. This theme is that the consumer ultimately has the upper hand when it comes to using media to our advantage. I know I have mentioned this point in some of my other blog posts so I will try not to harp on this point too much, but we as consumers must use this accessibility and opportunity to inform brands, companies, and high-ranking authorities on what we want. For example, John Banks’s “Co-Creative Expertise in Gaming Cultures” and Abigail De Kosnik’s “Interrogating ‘Free’ Fan Labor” are great examples of this. Both articles refer to “user-created/generated content” more times than I can count, but I believe this is done for a reason. Most consumers do not see the importance in online blogs, comments, or reviews for certain products or services, but they are more important than you may think. This is where Stacy Wood’s “The Value of Customer Recommendations” also plays a major role when referring to word-of-mouth messages. We consumers see so many advertisements while also sharing and forming opinions about these products, that we simultaneously are “working” for companies as “free labor”. Now, although it is very unrealistic to think that a company could pay everyone who leaves a comment or review on a product on their website, it is possible for everyone who does this to be heard and received by a company by making changes. We consumers may not be physically paying to use one’s website, but we are paying for the device and service we access it on. Therefore, this is where “The Implicit Contract” written by Alec Austin becomes essential to a consumer-provider relationship. Though these companies control what products or services they mass produce and make available to society, we consumers must be heard when it comes to why we want something and how it can be improved.


One Response to “Where Web 2.0 Went Wrong Pt. 1”

  1. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

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