Introduction to Popular Culture Studies

The Value of Customer Recommendations

Posted by kaufmansw on February 6, 2017

Customers are the lifeblood of any company.  In turn, companies are constantly advertising so that people will buy their products.  In the article, “The Value of Customer Recommendations,” it states that the average American sees 3,000-5,000 ads a day.  The real challenge is being able to sift through these ads to figure out what’s a good deal and what’s not.  It’s also challenging to figure out what companies’ products are credible, and which ones aren’t.  According to Stacy Wood, people consider a source to be credible if the source shows evidence of being authentic, reliable, and believable.

So who delivers these ads?  When ads first came out, companies featured scientists and doctors to try and convince the consumers that products were reliable.  Generally, people tend to trust those who are considered experts in their field.  This worked out really well for companies until the public found out that they only reason the “experts” were saying these things was because they were being paid.  The successful companies adapted and started using celebrities to promote their product.  People have a tendency to believe anything their idol says and so this led to a rise in sales from ads.

So what we can do to avoid being screwed?  We should research a company’s products thoroughly before making a decision.  One of the best things we can do is find people who have worked with the product before and see what they have to say about it.  It is very hard to beat 1st hand experience and after all, you can’t trust everything you read online.  This article only strengthened the case for that.


One Response to “The Value of Customer Recommendations”

  1. Drake Kizer said

    I think this is a very good post,mostly because it follows a nice linear pattern that is pleasing to read. It presents facts in a manner that seems to build up the the culminating main point. As far as the actual content, it was also great, especially the part about product endorsements shifting from “scientists and doctors” to “celebrities” because people stopped believing in the supposed “experts”. That is just a really funny thought to me. We really live in a world where we value a celebrity’s opinion more than an expert’s. A paid expert is still better than Joe Celebrity in my book, but I digress.

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