Introduction to Popular Culture Studies


Posted by vene131 on February 6, 2017

When we first started watching this movie, I thought it might cover the poor or homeless and the effects the upper class had on them, but ding dong I was wrong. Yes, this movie does touch on how hard it is to find work and stuff, but I think all that went out the window when homeboy started seeing aliens. Personally, I thought that was a good twist; I definitely did not see that coming. When they started showing the main character seeing the subliminal message the first thing that popped into my mind was the Josie and the Pussycats movie as well as Wayne’s World.

Both of those movies touched on subliminal messaging and how it is used in the media, and I think They Lived! was just a predecessor to this idea that the media is controlling everything we do. I mean, to a lot of people this idea that aliens are doing this to us totally seems unlikely unless you’re this guy:

Image result for aliens gif history channel

However, I don’t think that the idea of the media controlling us is too far fetched. Our lives are consumed by ads telling us to buy this to lose weight or buy that to gain weight (looking at you McDonald’s), but that doesn’t change the fact that we still listen to them. We know that these ads are lightweight brainwashing us, but I think that is has become so normalized in our culture that we don’t even care. This movie definitely helps those of us who study popular culture because it is a great way to show how we cannot assume everything the media says is true. There are always alternative motives (or alternative facts) behind every ad, tweet, Facebook post, or Tumblr post. So it is important for the people who study pop culture to realize that we cannot take everything we see at full value, and that we have to research everything.


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