Introduction to Popular Culture Studies

“Where My Tide Pod At?”

Posted by vene131 on February 2, 2017

The author mentions this idea of Comcast using social media as a way to listen and assist their consumers with any problems they have, and I definitely think this is a notion that continues today. Social media is such a great way for providers to help consumers that don’t necessarily want to wait around on the phone for fourteen hours. If we look at the recent Wendy’s Twitter thing that has been happening it is obvious now that a relationship between consumer and provider is really prevalent in our culture. I mean, who willingly tweets complaints to a fast food company just to get roasted? There has to be some weird relationship that is going on nowadays for that to be something that is normalized.

Storytime: My roommate got her books from Chegg last semester and everyone knows that when you order through Chegg you get one free Tide Pod with your purchase. So of course like any good college student, Lauren was looking forward to free stuff. However, the Tide Pod didn’t come so she took to Twitter to jokingly complain about it.

But guys listen because she posted this the person in charge of the Chegg Twitter did this:


Basically they used their social media as a way to solve the problem, and my roommate reaped the benefits. As a future social media coordinator, I think that utilizing social media in this way is super smart. Companies who do things like this are forming this relationship between consumer and provider. This symbiotic relationship between consumer and provider helps consumers feel like they can give feedback as well as give feedback to the provider for better service.


One Response to ““Where My Tide Pod At?””

  1. kaufmansw said

    I really like how you explained the importance memes can have. They can influence people especially in a generation so wrapped up in social media. The example you gave with Chegg was great because that showed how a business can make a customer feel comfortable and important.

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