Introduction to Popular Culture Studies

“How to Read This Book” and three other articles

Posted by emilymorgan98 on January 31, 2017

I really liked the “How to Read This Book” part of the reading. Not many scholar books have something like that; something that begins to explain the purpose of the book and how to sort through the information given as well as explains why the authors wrote what they wrote. I also liked how instead of just one person writing up this book there were three which helps gives different vantage points to different topics which will be cool!

Next I read Phillips article “In Defense of Memes”. It was a little bit hard to follow (thinking the example she used I’m not familiar with?) but overall I thought it was interesting. I had never thought about memes like that before. I just thought that one person saw something funny in a video and put a caption on it and it became viral to the point everyone was using it or saying it. It was cool to see another, more professional, point a view since I have never really questioned memes; either I liked them or I did not.

I became kind of shocked while reading Uricchio’s piece about “The History of Spreadable Media”. I never realized nor would I have ever thought that things such as coins, ceramic plates, or even religion to be examples of spreadable media! I also never realized the Europe tried to base their media off of programs we had after the war.

In Henry Jenkins article, “Twitter Revolutions”, there was once part that stuck out some and that was when he mentioned how people had a worse view of the war then what was really going on because of low quality videos coming from Facebook or YouTube. People tend to believe what they see and not look much deeper than they have too. People could post a picture or video of something that might look awful but in reality it is not that bad. That person wanted to show the worse of the event.


One Response to ““How to Read This Book” and three other articles”

  1. nathanpowers22 said

    Yeah, the “magnets” meme is pretty old now, but it was relevant at the time Phillips wrote her essay (2010). I think this gap in meme knowledge really speaks to the their half-lives. Considering memes can become stale in a matter of a few weeks (remember the Harlem Shake? Gangnam Style?), its fair that you wouldn’t recall, or even know about, a 7-year-old meme. It seems like those with the most staying power are reaction images that can be used in a variety of contexts conducive to humor. Good examples that come to mind are images of the LA Lakers’ Nick Young looking confused with “???” around his head and Kanye West looking exasperated.

    Also, here are some links to help you better understand the meme evolution discussed in the Phillips essay
    “Fuckin’ magnets–how do they work?” (if it doesn’t go to my time stamp, skip to 1:50): https://youtu.be/_-agl0pOQfs?t=1m50s
    Are you a wizard?: http://i2.kym-cdn.com/photos/images/newsfeed/000/117/814/are-you-wizard.jpg
    Are you a magnet?: http://i1.kym-cdn.com/photos/images/original/000/101/613/are-you-a-magnet.jpg

    And just for reference:
    Nick Young meme: http://i2.kym-cdn.com/entries/icons/original/000/018/489/nick-young-confused-face-300x256_nqlyaa.png
    Kanye meme: https://pbs.twimg.com/profile_images/681911881678848000/p8xg4f4R.jpg

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