Introduction to Popular Culture Studies

How to Read

Posted by jacobkaraglanis on January 30, 2017

Before reading this passage of the book “How to Read This Book,” I was pretty confused as to why this was even necessary to be inserted into a textbook. But after our first reading and after reading this chapter. It became very apparent to me that this book may need instruction on how to read and decipher the meaning behind all of the big scary words.

I liked the concept of this chapter because it seems to act as a warning to the non-academia readers and the non-media folk. It is essentially warning the common reader that this book Spreadable Media best serves people involved with media. As in those working in media industries that are trying to further the understanding of their audiences more and strive for a much deeper understanding for the media and how it actually spreads.

This chapter also helps to explain how to involve the newest forms of social media that have taken over the older forms in the recent years. And how media companies have been able to utilize this well and how many other corporations have not been able to use it to their advantage.

Though this book is by no means all about the technological changes that media has gone under. But this book is very much so about how culture promotes these changes. And with these changes, why do they happen? So all in all, this book is not a hand book or a guideline into making media more popular. But more so to help indulge the readers on the technicalities of pop culture and why it comes to be pop culture.


One Response to “How to Read”

  1. tristendenney14 said

    I definitely agree with your points Jacob. This book is not intended to be read like a novel or for personal enjoyment, but more for academia or students like ourselves participating in a popular culture class. Also, I like your point about how this book describes the new forms and benefits to “spreadable media”, because the companies today must broaden their outreach to effectively reach consumers.

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