The beginning

Today’s mass media has not only impacted our society as a whole but has also impacted the lives of a younger mind. As our culture begins to evolve the minds of children begin to open into a different culture. A culture that in previous cultures would not believe. In today’s culture nearly everyone has a IPhone, MacBook, IPod, or some kind of device that allows internet access for social media. These Mass medias include Facebook, Instagram, Tumblr, Twitter, etc. These types of mass media have shifted throughout the years and changed the lives of the youth. “Our culture portrayed by mass media emphasizes on glamour, sexual satisfaction and promiscuity, comedic vulgarity, violence, and immediate gratification of needs” (Socialization).

In the reading I really focused on how the shift of our culture began. Us as humans, are constantly changing by “shaping, sharing, reframing, and remixing media content in ways which might not have been previously imagined” (Spreadable Media).  When Spreadable Media stated that they focus on the social logics and cultural practices that enabled and popularized the new platforms really caught my eye. I really wanted to focus on how others thought about the changes being made and how it has impacted one another. This is also referred to as the “spreadability”. Another termed used was stickiness; Spreadable Media gave an example of how some sites disable the back button, that makes it difficult to escape without closing their browser. This stickiness is often seen on Facebook through ads, quizzes, and invites. Throughout the media there are many stickiness involved to catch ones eye to just check it out for a moment. This is how our culture began to shift, by simply taking a moment out of someone’s day to interest them into something new.